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GF:
The opportunity to travel and meet Adobe’s great
employees. I have been fortunate to travel frequently in
Europe, but have also visited The U.S. and India. One of
my favorite places to visit was San Francisco.
What are some of the issues you’re facing?
MB:
Growing pains within the EMEA portfolio, rapidly
providing space in the right locations and refreshing
our older offices to meet employee expectations.
GF:
Sifting through new technology to work out
which ones will be of genuine benefit to Adobe – it’s
a difficult process, but will have great results. Also,
continuing to develop the workplace experience;
quality coffee and free soft drinks are now just the base
expectation for many clients.
Where do you see opportunities for growth?
MB:
Adobe has ambitious growth targets and with
this comes additional opportunities to develop our
roles and services. How we scale our support for the
business is key.
GF:
Utilization data could be used to show how often
teams interact.
What do you see as the next big trend in real estate?
MB:
Co-working/incubator spaces within corporate
environments. Also, virtual reality is on the rise.
GF:
It’s hard to generalize because different occupiers
have different needs, but I’m interested to see
how ‘Office as a Service’ is adopted by Corporate
Occupiers.
What are you most looking forward to in the year
ahead for commercial real estate?
MB:
Sustainability and Internet Of Things. It will
be interesting to see the impact they have on our
company. Advances in sustainability will impact us
because Adobe’s clients expect us to operate in
an appropriate manner. Adobe is a global leader in
operating sustainably, and we want to continue to lead.
GF:
In The UK, I’m interested to see if the Stoddart
Review starts an industry conversation about the link
between workplace strategy and productivity.
14 The Occupier Edge