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having

attained

a

proficiency

in

the

art

of

selling

the

one

at

less

than

cost

price,

they

should

form

the

majority

also

of

those,

who

airvertise

Wines

on

the

same

curious

terms.

But,

as

I

have

already

stated,

that

my

aim

is

not

against

any

class

of

dealers

in

particular,

any

fur-

ther,

than

the

facts

themselves

extend

to

them

;

but,

to

protect

my

fellow

citizens

from

imposition,

and

the

honest

Wine

Merchant

from

the

charge

of

exact-

ing

extravagant

profits,

I

will

first

endeavour

to

show,

the

relative

facility

possessed

by

the

Ad-

vertising

Wine

Merchant,

and

that

by

the

Ad-

vertising

Gin-shop-keeper;

though, with

respect

to

the

article

of

Spirits,

I

fear

it

will

almost

exclu-

sively

apply

to

the

latter,

as

one

of the

most

essen-

tial

requisites

on

which

to

found

the

means

must

be a

Retail

License;*

and

to

those,

therefore,

of

my

readers

who

belong

to

the

middling

and

poorer

ranks

of

society,

and

others,

who

purchase

at

these

receptacles,

under

the

supposition

that

they'

are

served

with

the

genuine

article,

at

a

cheaper

rate,

this

part

of

my

subject

may

be

considered,

as

of

more

particular

and

vital

importance.

The

only

means

whereby

adulteration

can

be

suc-

cessfully

and

securely

carried

on

by

the

Retail

or

Gin-

*

In

addition

to

this

retail

license,

any

Gin-shop-keeper

may

possess

a

wholesale

license

by

paying

ten

pounds

per

annum

ex-

tra,

and

may

conduct

the

two

branches

of

business

attached

to

them

on

one

and

the

same

premises;

thus,

from

this

circumstance

alone,

he

is

placed

far

above

an

equality

with

the

Wine

Merchant

who

bus

only

a

wholtsale

license.