10
MODERN QUARRYING
October - November 2015
ON THE
COVER
N
ew business development is a key
component of the group’s growth
strategy. Under the leadership of Carl
Malan, the dedicated business devel-
opment team is focused on identify-
ing and pursuing opportunities in existing markets,
as well as in anticipated new high growth areas.
“With our diversification policy at Afrimat, we
made a clear decision to start investigating and
procuring an international income stream in addi-
tion to our South African base. This is a broader
Afrimat strategy and we targeted specific areas in
Africa with Carl, myself and other team members
travelling into Africa,” Odendaal explains.
The senior management team visited
Mozambique some four years ago, with the
approach that it would not enter the market unless
it had been awarded a fairly substantial contract.
“We bid primarily to Portuguese companies as well
as other international companies. We had a busi-
ness plan and had found a source but we had no
presence. At that stage, our presence was flights
into Mozambique and handing out business cards.
This low-risk approach didn’t work for us and
forced us to revisit our strategy.”
Afrimat believes that Africa is its most natural
move, and considered Nigeria, Ghana, Zambia, and
Mozambique again.“We walked away from Nigeria
and Ghana for various geographical and other
challenges; Zambia had options but we couldn’t
find the right partnership agreement and the eco-
nomics didn’t work for Afrimat.
“We returned to Mozambique having identified
the Tete-Ncala railway line as a viable opportunity;
not in Ncala itself but in the hinterland where work
is required and where the offerings are not that
many. We have been successful in our bid for a con-
tract, and this was our first step into Mozambique.
“At the same time, the Cabo Delgada Liquified
Natural Gas (LNG) project, spearheaded by two
international companies, Anadarko and ENI, came
to the fore,” he says.
The project is advancing an onshore LNG park
Afrimat –
building strength
beyond borders
JSE-listed company Afrimat has extended its reach into Mozam-
bique, supporting the rapidly developing region with high quality
aggregate products for civil and mining projects, as well as drilling
and blasting services. It has established quarries in Pemba and
Cuamba in the northern region with another quarry planned for
Palma.
Dale Kelly
chats to Gerhard Odendaal, MD Afrimat Con-
tracting International about the reasons behind this move.




