WCA January 2015

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10 Wire & Cable ASIA – January/February 2015
Industrynews
THE largest wire, cable and tube
exhibition in Asia closed its doors in
September, following a record-breaking
four days which saw the exhibition
record more than 1,400 exhibitors at the
Shanghai New International Expo
Centre.
Covering 90,000m2 , exhibitors from 34
countries were joined by more than
38,000 visitors from as far afield as
Argentina, Thailand, Vietnam, India,
Japan, South Korea, Hong Kong,
Macau, Taiwan and mainland China.
Argentina organised a buyer group to
visit wire and Tube China for the very
first time. During the exhibition, both
exhibitors and visitors were greatly
satisfied with the exhibition.
“The continual economic growth of
China with immense infrastructure and
energy projects has led to a boost in the
already huge market demand for all
kinds of wires, cable and pipes. In only
ten years, wire China and Tube China
have become Asia’s number one
networking platform for industry and
buyers,” said Werner Dornscheidt,
president and CEO of Messe Düsseldorf
GmbH.
“As a dynamic platform of technology
communication and information, as well
as a trade collaborative platform to
encourage the sharing of new
technology, products and thoughts, wire
China gathers in one place the global
technology development trend in the
industry and will definitely help with the
transformation upgrade and innovative
development of China’s wire industry,”
added Wei Dong, director-general of
Shanghai Electric Cable Research
Institute, vice president of China
Electrical Equipment Industry
Association (CEEIA) and chairman of
Electrical Cable & Wire Branch of CEEIA.
“After ten years’ efforts, we created a
world-known international tube and pipe
communication platform which we
believe will bring new benefits for
exhibitors and visitors both in China and
abroad and create new values
continuously, along with the transition of
Chinese economy,” said Yang Zunqing,
deputy secretary general of CISA,
chairman of MC-CCPIT and director of
MCIEC (International Exchange and
Cooperation Center of Metallurgical
Industry).
“With ten years’ thoughtful operations,
wire and Tube has grown to the
biggest professional show in Asia and
the second biggest in the world, all
thanks to its renowned quality, service,
scale and level. wire and Tube China
have been building a strong
connection between Chinese and
foreign companies,” added Axel
Bartkus, general manager of Messe
Düsseldorf (Shanghai) Co Ltd.
The continual economic growth of
China with immense infrastructure and
energy projects has led to a boost in
market demand for all kinds of wires
and cable products which could be
seen in the scale of the exhibition.
A total of 982 exhibitors from 34
countries and regions attended wire
China 2014, and the exhibition area for
cable and wire products reached
57,500m2 with an increase of 10.6 per
cent from the previous exhibition in
2012. The exhibitors from China and
overseas actively took part in wire
China and their increasing booth area
showcases the potential economic
development dynamic of China and
Asia.
Steve Rika, chairman of the
International Wire & Machinery
Association (IWMA), was confident to
increase the amount of members to
attend the next show. “There seems to
be more attendance and new
professional visitors. Lots of our
exhibitors showed their equipment on
site which attracted many visitors to
negotiate business in their booths
during the show. We will let our
members know the success of wire
China and believe more of them will
come to attend next time.”
“We’ve been coming here since the
beginning; the Chinese market is very
important to us. The advertising and
marketing of this event is very well
done, and many visitors come to see
us. As for us, we will also try to only
come to the exhibitions that are
important,” said Arnd Kulaczewski,
president of Maschinenfabrik Niehoff
GmbH & Co KG, who attended the
show with advanced equipment.
“The success of this exhibition far
exceeded our expectations,” said
Dominique Perroud, managing director
of SAMP Shanghai. “The visitor
numbers and influential media power of
wire China 2014 far exceeded our
imagination, which proves again its
strong international position. It provides
us with a best opportunity to show our
breakthrough comprehensive solutions
in cable and wires to all. What surprises
us is that many visitors are interested in
our products and place a large amount
of orders on site. In all, this exhibition
greatly exceeds our expectations.”
“We’ve been coming to the exhibition
since the beginning, and we manage to
attract more and more customers every
time we come here,” said Qingwei Liu,
general manager of Traxit International.
SECRI and Messe Düsseldorf
(Shanghai) Co Ltd – China
Website:
Record-breaking wire China 2014
REPORTS ON WIRE CHINA ON PAGES 22, 23, 24 and 25
❍ The Shanghai New International Expo Centre played host to wire China 2014