WCA January 2015

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24 Wire & Cable ASIA – January/February 2015
Industrynews
THE latest edition of wire China
featured industry leaders from all
corners of the globe and presented
an excellent opportunity for both
exhibitors and visitors alike.
Shanghai HOSN took up 180m2 of
central exhibition space where it
showcased the latest technical
innovations, provided a meeting area
for consulting with clients, and
impressed onlookers with its visual
presentations.
With corporate synergy at its core
and a progressive company-wide
strategy, HOSN was primed to
leverage its key strengths to create
prosperous business relationships.
Under the pragmatic leadership of its
general manager David Xu and
operating under the auspices of Hold
Manufacturing since 1999, HOSN has
grown organically and always looked to
maximise its global outreach. True to
form clients and suppliers alike, from
the EMEA, the Americas and Asia, were
attracted to its prime real estate.
Welcomed by an international and
multi-lingual staff, it was an excellent
focal point for all. The centrepieces
were the twist strander and laying up/
armouring machines which flanked
the exhibit and attracted much praise.
For a company once branded
‘energetic’ by a foreign counterpart,
HOSN lived up to its billing. The
proactive regional sales force
engaged downstream members of its
supply chain whilst hospitality staff
offered a range of beverages and
local delicacies.
Looking beyond the contracts settled
and the bonds forged, the company
says that the event sent a clear
message: ‘We are the benchmark, we
are the wiring company that China
deserves.’
Shanghai HOSN – China
Website :
HOSN delight at wire China
❍ General manager David Xu, centre, with staff from HOSN and two intern students from
the business school at Nottingham Trent University
wire China has grown into one of the main events in the
wire and cable calendar – and Windak has attended each
one since 2008.
The company finds the exhibition an ideal opportunity to
meet up with existing customers, and to gather
information on new trends and the general market.
Many organisations and companies have based cable
production in China due to the large market and potential
sales.
The general labour cost is steadily increasing and
companies are seizing the opportunity to look to
automation of machinery, with Windak placed to help in
the market place.
The Windak stand introduced its latest offers through the
new line QuickPack QP3, a fully automatic cable coiling
and packaging machine, which proved popular.
Its concept is based on simplicity and maximum output.
The model has been designed to accommodate a range
of product diameter up to 7mm with maximum speed up
to eight coils per minute.
This new generation machine is faster, with more servo
control and fewer settings, and is claimed to give
customers a quicker return.
Windak OU – Estonia
Website:
Windak’s popularity