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307

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

FY 16-17 and 17-18

OPERATING AND CIP BUDGET

CITY OF MORGAN HILL

Conduct a communications assessment to evaluate current communication tools and strategies and to better under-

stand resource needs for improved communication in support of the Council's 2016 focus area of improving communi-

cation. The assessment will also help us to better understand how the community wants to receive City information

and engage with the City

Create interdepartmental communications team to improve and provide consistency in the way to we communicate

information on key initiatives/projects with teammates and the community

Develop better use of analytic tools to better understand the effectiveness of our communication

Develop and implement measures to determine effectiveness of communication/engagement strategies

Implement communication/engagement project planning tool organization wide to support the development of com-

munications/engagement strategies at the beginning of each project

FINANCIAL COMMENTS

As an internal service fund, the costs associated with the Communications and Engagement function are allocated to all

other Departments.

Communications and Engagement

(continued)