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Acknowledgements
The team that prepared this paper was led by Ismail Radwan (Lead Economist AFTFP)
and included Pierre Strauss (Economist) and Chioma Nwagbosa (Consultant).
Preface
Contents
Acknowledgements ............................................................................................................2
Preface ................................................................................................................................2
Executive Summary...........................................................................................................4
Chapter 1 : The youth hold the key to the continent’s future. ......................................5
Youth represents a demographic opportunity for Africa.................................................5
The challenge of making the youth work ........................................................................6
Chapter 2: Creative economy for development ..............................................................8
When culture jibes with economic success .....................................................................8
A surge in exports of creative goods from developing countries ....................................9
African creativity capacities remain unexploited ..........................................................10
Chapter 3: Nollywood today...........................................................................................11
The prolific entertainment industry in Nigeria ..............................................................11
Piracy a scourge of the Nigerian film and music industries ..........................................12
An archaic production, distribution and marketing value chain....................................13
Lack of technical skills, branding and access to financing............................................15
Chapter 4: The irresistible potential of Nollywood ......................................................16
The non oil sector in Nigeria is driving growth ............................................................16
The surge of Nigeria movie production.........................................................................17
Nollywood’s role in Nigerian economy ........................................................................17
Chapter 5: Conclusion and recommendations..............................................................21
Enforce copyright protection and assure law enforcement ...........................................24
Structure the value chain of the movie industry ............................................................25
Provide the industry with direct financing for development .........................................26
Bibliography.....................................................................................................................27