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CAPITAL EQUIPMENT NEWS

JANUARY 2017

39

AFRICA

SEW-EURODRIVE Cape Town has invested in new assembly cells for

geared motors to speed up production, increase quality and reduce

wastage. As part of its ongoing development, the branch also plans a

new assembly cell for electronics in the near future.

“We have definitely started to do more business on the electronics

side, especially in terms of servo motors and mechatronic units, which

combine electronics with mechanical gearing,” says branch manager

Byron Griffiths. He explains that the assembly-cell development

embarked upon by the Cape Town branch will increase its flexibility

and capability to deliver total solutions for clients. It will also assist in

reducing stockholding, as a lot of components are interchangeable, as

opposed to having to keep one item in stock in every available size and

configuration.

AUSTRALIA

Terex Trucks has appointed OPS Equipment as its official dealer in

Australian’s South, West and Northern territories to support and supply

its articulated haulers.

Founded in 1989, OPS provides equipment sales, service and

consultation to customers in the mining, screening, crushing,

washing, block making, earthmoving and construction industries. The

addition of Terex Trucks will enable OPS to broaden its portfolio and

offer customers all three articulated haulers manufactured by the

Motherwell-based company.

EUROPE

A Potain MDT98 tower crane was used at the famed Verona Arena in Italy to change theatrical sets

between productions for its entire 2016 opera season.

Verona, Italy-based Toffoli Macchine rented the 6 t crane for the project, which had the crane use its 55

m jib radius to reach over the arena’s walls and assemble sets during the day. By night the crane helped

dismantle the scenery. The MDT 98 replaced a Potain GTMR 386 B that was formerly used for this job for

15 years.

ASIA

The German machine tool industry believes

Vietnam offers huge market potential. For

the first time, the VDW (German Machine

Tool Builders’ Association), in conjunction

with the German-Vietnamese Chamber of

Industry and Commerce, in late November

2016 organised a one-day symposium in Ho

Chi Minh City.

12 prestigious companies including

Chiron, DMG Mori, Heller, Hermle,

Klingelnberg, Mauser, Open Mind,

Peiseler, Siemens, SW Schwäbische

Werkzeugmaschinen, Trumpf and Zimmer

& Kreim showcased their products,

solutions and services for modern-day

industrial production operations. About

100 customers from the relevant user

categories in the metalworking sector

responded to the invitation, and attended

the VDW’s symposium in the cultural and

commercial centre of Vietnam.

Following the success of its prominent

Eagle Days events held in Tunisia and South

Africa, CASE Construction Equipment

recently had another one in Dubai, the first

one to be held in the Middle East.

Held at the Jebel Ali Golf Resort and

Shooting Club in Dubai, the three-day

event took place from 20 to 22 November.

The CASE Eagle Days is designed to

provide product and commercial training

for sales professionals, together with

offering customers the opportunity to

see first-hand the performance of CASE

machines in action.

In Dubai, CASE also took the opportunity

to introduce both salesmen and customers

to the new parts facility in the region,

which will increase service levels and

reduce downtime to help CASE customers

maintain high levels of productivity.

The two-day training organised by the CASE

Commercial Training Team was attended

by almost 50 salesmen from 10 countries,

including eight from the Middle East and two

from Africa. It provided both in-depth product

walk-arounds in the demonstration area as

well as classroom sessions.

More than 160 customers attended

the Customer event held on the third

day, including a large number from the

UAE, as well as Oman, Qatar, Palestine,

Saudi Arabia, Iraq, Lebanon and Ethiopia.

There was a live machinery show plus

product demonstrations from expert CASE

operators on a wide range of equipment.

On show were crawler excavators, motor

graders, wheel loaders, backhoe loaders

and skid steer loaders at work. The CASE

Commercial Training Team, including

product specialists, were on hand to advise

on the best machine for each application.

CASE also used the event to launch a

new grader which became the star of the

day. This machine is said to perfectly suit

local needs. “Once again we have had a

great response to our Eagle Days event,”

said Franco Invernizzi, senior business

director CNH Industrial Construction

Equipment for Africa and Middle East.

“The three-day format, including the

sales training as preliminary to the

main show on the third day, enhances

the relationship between salesmen and

customers from across the region.”

b

CASE has its eyes on the Middle East

CASE recently held its

first Eagle Days in Dubai.