Hermès - Registration Document 2016

2016 REGISTRATION DOCUMENT

HERMÈS INTERNATIONAL

OVERVIEW OF THE GROUP

ACTIVITY BY SECTOR

bag, of equestrian inspiration with its frontal-shaped handle, bridle rings

and saddle rivets which hold its wide reverse. Plain or printed with the

Scottish Tattersall design, the H Berline canvas is also used for the big

classics such as

Kelly

Constance

and

Herbag

. New exceptional leathers

–BaréniaFaubourgcalfskin,Saddlebullcalf–havealsobeendeveloped.

This year’s theme has resulted in whimsical summery images, such

as the

Tutti frutti

range of mini clutches and bags in acid brights, the

clever

Musardine

bag, which combines a light leather structure and a

removable silk drawstring pouch, which can be changed in step with

the seasons, or the

Bolid Picnic

bag and the

Picnic

small ornamental

bag in wicker and leather. For the autumn, the

Bolide Shark

men’s bag,

which features amalicious shark smilemade using yokes of overstitched

leather, proved very popular.

The

Collection précieuse

line was complemented with bijoux bags com-

bining superior craftsmanship and exceptional materials: feathers and

embroidery inspired by birds of paradise and butterfly wings for the

Stromboli

and

Plume élan

bags, scales and silver for the

Poudrier

bag.

The playful Mini formats embody interpretations which are as charming

as they are modern, mini

Halzan

, mini

Roulis

, mini

Kelly Sellier

Finally, the classics such as

Kelly

Birkin, Constance, Lindy

, etc. continue

their eternal reinvention. The

Birkin

bag is magnified in a saddle ver-

sion in black box calfskin, and the

Evelyne

sellier bag in Hunter cowhide

adopts a saddle constructionwith strong polished edges, decoratedwith

a branded H on a diamond background.

1.3.1.2

Diaries, small leather goods and writing objects

Small leather goods continue to be redesigned with a focus on versa-

tility and modularity. Such as the card wallet for men, as compact as a

smartphone and comprising several independent sections linked by a

system of press studs, or the ladies wallets with a removable card wallet

or change purse and in two sizes – long or compact format – for use in

any situation.

Diaries took on a new palette of colours inspired by riders’ jerseys, while

the writing objects range, available in 28 additional stores, confirmed

its success.

Finally, for this year’s theme, Hermès worked with Actes Sud to co-edit

the work “Féroces et fragiles, les félins dans l’œuvre de Robert Dallet”

(“Fierce and fragile - feline in the work of Robert Dallet”) which pays

tribute to the talent and sensitivity of this painter of animals, with whom

the house has forged a close link.

1.3.1.3

Equestrianism

In a highlight of 2016, the Hermès saddle took its place at the highest

international level via three new models, the result of a close collabo-

ration between the master saddler at Hermès, Laurent Goblet and the

partner riders of the house. The

Hermès Cavale

jumping saddle, deve-

loped with Simon Delestre, offers a central balance as close as pos-

sible to the horse. The Hermès dressage saddle (

Arpège

) was created

with input from Jessica von Bredow-Werndl and Julia Chevanne. The

Hermès jumping saddle

Allegro

, successor of the Steinkraus, is espe-

cially favoured by North American riders who practise “two point” riding.

The launch of these models coincided with an advertising campaign on

the theme of the horse-rider-saddle trio: “Les trois font la paire” (“Three

make the pair”).

The partner riders of Hermès have stood on the most prestigious

podiums. Simon Delestre became the world showjumping no. 1 in

March. Jessica von Bredow-Werndl came 5th in the international dres-

sage ranking. Finally, the young eventing rider Astier Nicolas achieved

a historic double at the Rio Olympics: team gold medal and individual

silver medal, he is the most decorated French athlete of these Games,

across all disciplines.

A complete dressage collection has been designed around the

Hermès

Arpège

saddle, including the specific bridle (strap and bridle) as well as

a leather-lined tailcoat and a dressage trouser.

Finally, the rider’s equipment was completed with boots and mini-chaps

for shows designedby PierreHardy, anda technical finepoloneck jumper

woven from extra-fine, breathable Merino wool.

1.3.2

READY-TO-WEAR AND ACCESSORIES

The Ready-to-wear and Accessories sector is the Hermès Group’s

second largest sector, representing consolidated sales of 21%. In 2016,

it generated revenue of €1,099 million, representing a slight increase.

1.3.2.1

Women’s ready-to-wear

Nadège Vanhée-Cybulski, creator of ladies’ ready-to-wear, has deepe-

ned her reflection on functional clothing to craft a reliable collection sui-

table for everyday wear, aimed at all women.

For summer, the silhouette takes on concise, pure lines, with laid-back

proportions. The Hermès language is embodied in the techniques and

finishes, with a new association of noble and exclusive materials, the

“leather twill”, which combines printed twill and lamb leather on emble-

matic pieces. Exacting standards were also applied to the construction

of the clothing: dresses and skirts cut on the bias, double-sided, two-co-

lour montage for reversible pieces, use of specific expertise such as the

grafting technique.

For winter, Nadège Vanhée-Cibulsky explores wardrobe staples, brin-

ging unprecedented lightness and a lean silhouette, for elegance and

freedom. The archives and history of the house are a limitless source of

inspiration to her. In a nod to the 1960s and as a homage to Catherine

de Karolyi, suits are in bright colours such as kumquat, overcoats have

geometric lines and are supple and generous, with prints available for

a total look, while the mini skirt comes back to the forefront. Equestrian

heritage is there via a jersey reinterpreted to spawn tops, dresses, a

mesh sweater with contrasting or tone-on-tone cut-out graphics, as well

as a new double-sided association whose lamb inlays play on thematte/

glossy appearance of the materials.