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2016 REGISTRATION DOCUMENT
HERMÈS INTERNATIONAL
23
OVERVIEW OF THE GROUP
1
ACTIVITY BY GEOGRAPHIC AREA
1.4
ACTIVITY BY GEOGRAPHIC AREA
2016
CA in millions
of euros
2016
mix in %
2015
CA in millions
of euros
2015
mix in %
Changes
At current
exchange rates
At constant
exchange rates
Europe
1,683
32%
1,590
33%
5.9%
7.5%
s
France
719
14%
684
14%
5.2%
5.2%
s
Europe (excluding France)
964
18%
906
19%
6.4%
9.2%
Asia-Pacific
2,502
48%
2,294
47%
9.1%
7.5%
s
Japan
724
14%
600
12%
20.6%
8.6%
s
Asia-Pacific (excluding Japan)
1,778
34%
1,694
35%
4.9%
7.1%
Americas
941
18%
884
18%
6.4%
7.2%
Others
77
2%
73
2%
4.7%
4.8%
CONSOLIDATED REVENUE
5,202
100%
4,841
100%
7.5%
7.4%
1.4.1
EUROPE
In France, the first floor of the Faubourg Saint-Honoré store was reno-
vated and the layout improved. It now has a new dedicated space for
ladies’ fashion and a leather goods section with private lounges.
A major event took place in Italy in October, with the opening of a new
store in Rome, to replace the Via dei Condotti store, which had become
too small. Located in the same prestigious area, on via Bocca di Leone,
the new 630 m
2
space distributed over two floors is the largest Hermès
store in Italy. Its minimalist, warm décor is faithful to the codes of the
house: mosaics on the floor, Calacatta marble, wood panelling and lac-
quered surfaces to contrast with the exposed brickwork, comfortable
lounges… Vast and with plenty of natural light, offering a sequential
pathway, the store showcases the creativity of all the Hermès sectors,
with products for the home being presented for the first time in Rome.
In Switzerland, the Lausanne store reopened in May, with a sales area
of 265 m
2
. Fully renovated to architectural standards using materials to
give a feeling of lightness and transparency, it gives an impression of
serenity and calm which echoes the peaceful atmosphere of the nearby
banks of the Léman lake.
2016 was marked by several events. Women’s ready-to-wear collec-
tions were unveiled in the prestigious setting of the Republican Guard’s
manège in Paris, while men’s ready-to-wear took over the Maison de la
Radio. Shoe collections and a selection of bags were also presented to
customers and the press during Paris Fashion Week in March.
Also inParis,theglazed-roofarenaoftheGrandPalaishostedtheseventh
edition of the Saut Hermès, which saw a competition among the forty top
show jumpers in the world, in the spring of 2016. With over 12,000
spectators and international broadcasting, this competition confirmed
its status as a major event.
After 35 international editions between 2011 and 2015, the
Festival
des métiers
became
Hermès hors les murs
. Presented in Amsterdam in
early 2016, this travelling craftsmanship festival was also a great suc-
cess at the Carreau du Temple venue in the heart of Paris in November.
On this occasion, craftsmen and craftswomen trained in ten different
crafts showcased their know-how, experience and passion. Within an
area of 550m
2
, a dedicated ten-module circuit enabled visitors to disco-
ver the talented hands that transform materials and manufacture bags,
saddles, scarves, ties, jewellery, watches, gloves, etc. Furthermore,
through the immersive experience of a 360-degree film, the visitors were
invited to discover the master glass craftsmen and cutters of the French
crystal manufacturer, cristallerie Saint-Louis.
Silk was also showcased to customers with an atypical pop-up store,
Hermèsmatic
, a quirky mini-laundromats enabling the owners of aged
silk scarves to dip-dye them in jeans-blue or fuchsia and therefore give
them a new lease of life. These temporary venues travelled across
Europe from Strasbourg to Amsterdam, Munich and Bordeaux.
1.4.2
AMERICAS
In Brazil, Hermès has increased its presence by opening a second store:
seven years after the opening of the São Paulo store, the house has
opened for the first time in Rio de Janeiro. Located in the heart of char-
ming Ipanema, in a typical 1940s building surrounded by hundred-year-
old trees, the 160 m
2
store offers a wide selection of products, notably
bathing collections. It opened in July, just before the Olympic Games.
This was also an opportunity to highlight the fact that in 2016 Hermès
became the official saddler for the Brazilian showjumping team.
In the USA, the Philadelphia store relocated in October, within the same
King of Prussia shopping centre, the largest on the East coast. The petit
h caravan stopped in New York in late 2016 and took over the ground
floor of the Madison Avenue store to offer its quirky vision of «Santa’s
workshop». Several pop-up events brightenedHermèsNewYork flagship,
as well as the Hermès Parfumerie of Wall Street.