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2016 REGISTRATION DOCUMENT
HERMÈS INTERNATIONAL
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OVERVIEW OF THE GROUP
1
BUSINESS ACTIVITY BY GEOGRAPHIC AREA
The «Fierce and Fragile, Big Cats in the Art of Robert Dallet» exhibition
was inaugurated at the Bruce Museum in Greenwich, Connecticut, in
January. The event, whichmarked the start of the world tour, was accom-
panied by an auction of exceptional Hermès objects, adorned with illus-
trations by Robert Dallet.
In Hawaï, the store located in the AlaMoana shopping centre in Honolulu
reopened in December, following a complete renovation.
Lastly,
Hermès hors les murs
opened in the heart of Mexico City in June
and in Vancouver in September, where visitors had a glimpse of Hermès’
skills and values.
1.4.3
ASIA-PACIFIC
In China, Hermès continues to expand, with a 23rd selective location,
which opened in December in the heart of the MixC Shopping Mall in
Chongqing. This historic city, nicknamed “the Mountain city”, is a major
administrative centre and coveted tourist destination. The store, with a
surface area of 420 m
2
, sets itself apart with its resolutely modern aes-
thetic, with a metal façade made of bronze panels enclosing a display
window of silk scarves.
Furthermore, the Beijing Peninsula store, located right in the centre of
the Chinese capital, has been renovated.
In Hong Kong, Hermès returned to the international airport in July, with a
new224m
2
storebathed innatural light thanks to its large glass surfaces
with views of the runway.
A fourth store opened in August in Macao, inside the Wynn Palace Hotel,
a spectacular hotel-casino located on the dynamic Cotai Strip.
In South Korea, a rehabilitation planwas launched in 2016 andwill conti-
nue in2017.TheGalleriaandShinsegaeGangnamstores inSeoulreope-
ned following renovation work, in November and December respectively.
Singapore wasmarked by the reopening inMay of its flagship store at the
foot of the Liat Tower, at the intersection of Orchard Road and Angullia
Park, thirty years after the first opening of a store at this same address.
Fully transformed, this store is a jewel of contemporary architecture,
occupying four floors and topped with the famous firework maker on
horseback statue. Inside the 670 m
2
store, visitors can discover for the
first time in Singapore the entire product range of the house, or visit the
temporary exhibition space on the top floor.
In Japan, a pop-up store made waves in the heart of the historic Gion
quarter in Kyoto. Inside a machiya, a traditional wooden house, the
pop-up store focused on silk in November and December, the first ins-
talment of a series of events held over nine months to showcase the
creativity and richness of the Hermès sectors.
Finally, in Australia, the Hermès Surfers Paradise store relocated in July
to the Pacific Fair shopping centre in Broadbeach, on Australia’s Gold
Coast. With a surface area twice the size of the previous store, it has a
distinctive Australian sandstone façade, an exceptional material.
Throughout the year, our customers were offered many activities. In
Beijing, the Beijing Minsheng Art Museum hosted
The view from her
, a
women’s ready-to-wear event with an unprecedented staging through a
choreography around Hermès dresses and dramatized spaces explai-
ning the craft of the clothes. Themen’s universebenefited fromanumber
of events in Japan around the theme
The nature of men
: miniflash hap-
penings inHarajuku, Tokyo’s youth district, a pop-up store in the Shinjuku
Isetan gallery, and window displays dedicated tomen in the Ginza House
and other stores.
The
Wanderland
exhibition, a fairytale invitation to travel through an ima-
ginary and surreal Paris inwhich typical backdrops – squares, cafés, and
covered arcades – were inhabited by objects from the Hermès archives
or collections, delighted the D Museum in Seoul in late 2016.
The
Fierce and Fragile, Big Cats in the Art of Robert Dallet
exhibition tra-
velled to a number of venues in Asia: Hong Kong in September, Taipei and
Taiwan inOctober andNovember, Mumbai inDecember. At each of these
venues, it was highly acclaimed and attracted tens of thousands visitors.
The new
Hermèsmatic
happenings inaugurated in Europe also travelled
across Asia in October, allowing customers fromMalaysia, Thailand and
Japan to transform their scarves by dip-dyeing.