Sparks Electrical News July 2015

19 / 24

sparks
ELECTRICAL NEWS july 2015
lighting 19
ACDC Dynamics, sole distributor of the Italian-designed
Gewiss product ranges in southern Africa, has intro-
duced the innovative Colosseumfloodlighting range for
industrial lighting and floodlighting applications.
“Intelligent lighting adapts to its environment by
selecting the best solutions in terms of effectiveness and
efficiency – for any application and in any environment,”
explains Charlton Opperman, the brandmanager for
Gewiss at ACDC Dynamics.
One product, many solutions
“The Colosseum range of floodlights is available with
different optics up to 2 000 W – symmetrical, asymmetri-
cal and circular, and with diffused and restricted beams.
Gewiss offers multi-function compact indoor and outdoor
floodlights with low, medium and high power to ensure
LED systems for industrial lighting and floodlighting
reliability, design and high performance over
the lifespan of the lighting solution,” says Op-
perman.
He adds that the Colosseumfloodlights
“combine function with themost refined
design requirements”, such as the opening/
closing handle system, which is usedwithout
tools, the vandal-proof lock systemwith its
simplified installation andmaintenance and
all safety, control and light shielding accesso-
ries can be snap-coupledwithout using tools.
“The Colosseum system is suitable for
pole installations for street or public area
urban lighting; and the feed-through wiring
between the floodlights ensures fast and easy
installation.
“Furthermore, the system for fixing the bracket, with a
graduated scale goniometer, makes it possible to easily
obtain andmaintain directions according to design
parameters, maximising the lighting potential of the
product,”says Opperman.
Innovative solutions
“Innovation has always been a driving force for Gewiss,”
he says,“and this means developing new solutions to
improve quality of life.”
He explains that‘innovation’and‘invention’have differ-
ent meanings:“Invention is related to an idea (inventors
turn ideas into reality), while‘innovation’is related to
practice.
“Innovationmust be closely linked to the concept of
‘value’– the usefulness, benefits and costs generated for
end-user customers on one hand and for companies on
the other.”
He says,“Gewiss has always focused on improving the
quality and safety of its systems, choosing innovation as
its strategy, proposing solutions that meet the needs of
themarket and anticipating its requirements.
“The Gewiss research and development department
invests a considerable amount in its product ranges
and has spent €140-million over the past 10 years on
expanding its lighting product range,”he adds.
Opperman will be in attendance at the ACDC Dy-
namics stand at the FESPA Lighting Africa Exhibition
from 22 – 24 July at Gallagher Estate, Hall 1, Stands 20,
21, 23, 24.
Enquiries: +27 10 492 3100
“IT’S a sad reality that our country’s load shedding
days are far fromover,”says Paul Hubers, founder
and director of the Sungrid Group, which develops,
manufactures and distributes portable solar power
and lighting products.
With over 20 years’international retail experience,
Huber believes this situation is“opening up a whole
newmarket and revenue opportunity for local retail-
ers”. He adds that the use of portable solar power and
lights will go a long way towards alleviating some of
this country’s current energy woes and will simul-
taneously enable local retailers tomeet consumers’
needs.
“Answeringmarket demand should be a retailer’s
first priority and, with power outages being experi-
enced almost daily, local retailers have a new revenue
stream just waiting to be explored.”
Sungrid Group focuses on retail driven portable
solar power and lighting solutions and has a grow-
ing retail client base. With a range of portable solar
plug-and-play products it is offering South African
retailers access to viable, cost-effective, sustainable
and environmentally friendly alternatives.
Hubers and his partners designed andmanufactured
a range of portable solar power and lighting products
which comewith easy to understand retail packaging
and effective point of salematerial for local retailers.
“Everything is easy when you know how and Sungrid
Group offers an extensive training programme to en-
sure retail staff are best equipped to explain the value
of this offering to its customer base.”
“We work closely with our retail partners,”continues
Hubers,“and offer a full range of portable solar power
and lighting products, with both on- and off-grid
capability, able tomeet any portable power require-
ment in domestic and outdoor environments.”
He says that with Eskom’s increasing inability to
meet energy requirements is changing the way
consumers use electricity – and this opens up the
portable solar power and lightingmarkets.
Enquiries:
Energy crisis
creates opportunities
for local retailers