36 / 84
There is a natural trend how
electronic components are getting
more complex and integrated pretty
much week by week. We moved
from chip-down radio designs
towards module solutions because
modules are easier to design in,
program and use, they oftentimes
come with integrated antennas and
are pre-certified. All of these enable
quicker and simpler design phases
both on hardware and software side
and reduce go-to-market time.
At Arrow we don’t see this process
stopping here. The market is
entering into the next chapter of
integration and as a market leader
and technology platform provider it
is our responsibility to bring these
innovations to our customers.
We call this solution selling, it is not
just a single component or module
any longer. Solution selling is providing
simple, Plug&Play yet flexible platforms
Another great example is an RFID
reader device developed by our
partner, IoTechnics that is equipped
with an additional RF interface called
SmartMeshIP. It is a wireless mesh
technology developed by Analog
Devices and it was created to enable
extremely reliable communication
between devices in the harshest RF
environments.Withareadingdistance
of several meters, our RFID solution
can be used in various applications.
Customers in the retail industry can
use it for real-time inventory, giving
immediate feedback when a product
is taken off or put back on the shelf.
Any customer that is looking for a
solution to track assets indoor or on-
premise can use cheap RFID tags
and our RFID reader product. Once
an RFID tag is read by the device its
information is sent to a central device
– also equipped with SmartMeshIP
interface – over SmartMeshIP.
Beyond Distribution - ready-to-use products
Kristóf Féja, Arrow Electronics
that are ready to use in finished
products. Arrow is not only enabling
its customers with solutions but is a
major driving force in developing them.
Leveraging our extensive network of
experienced developers and partners
we are bringing these products to
life and to the market. As a leading
electronic components manufacturer
Analog Devices joined us in this
adventure and is cosponsoring our
solution developments.
Take our SensiThing solution
developed by SensiEDGE. A highly
integrated sensor product with
Bluetooth connectivity and wireless
charging. By simply turning it on and
pairing to a smartphone data starts
streaming immediately. This opens
the door to many new customers that
don’t have the internal knowledge,
engineering resources/tools, time or
financial strength to create a custom
design.
36 l New-Tech Magazine Europe