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GAZETTE

SEPTEMBER 1987

Department, Central Bank of

Ireland on

inter alia

the role of the

Central Bank, security of foreign

capital, currency exchange issues

and money markets. Anchorman

for this session was John Donnelly,

Managing Partner of Deloitte

Haskins & Sells who gave an

overview of the realities — good

and bad — of running a business in

Ireland. This last session was

important as a necessary counter

to what might have been otherwise

a cloying succession of honeycomb

offerings.

A central feature of the final day

was again a series of Case

Histories, two from companies

operating successfully from an Irish

base — Bailey's Irish Cream

running a highly successful market

in the U.S.; Thermo-King in the

Middle East and the Minnesota

Trade Office, seeking to promote

joint ventures with its counterparts

abroad, Coras Trachtala and the

I.D.A. in our own case. (A

suggestion that Baileys might

present a complimentary sample of

their product at lunch led to the

presentation of sample

bottles

to

all participants.) Commissioner

David Speer of the Minnesota De-

partment of Trade and Economic

Development and his Executive

Director Michael Olsen (who

moved to the Minnesota Trade

Office after 25 years as an Inter-

national lawyer) both presented

papers.

Other

significant

contributors on the final day were

Robert Chalker, Executive Director

of the U.S. Chamber of Commerce

in Ireland, Sean Condon, former

Head of C.T.T., now of Condon

International Marketing who gave

the luncheon address and was also

very supportive of the venture;

Franklin Jesse, described as

"Minnesota's leading international

lawyer" who gave a full-scale run-

down on the merits and demerits

of joint ventures abroad and Noel

Sweeney, former Head of Mar-

keting, Bord Failte, now running

Marketing Decisions, who gave

necessary coverage to a vital and

otherwise neglected area of our

economic scene, tourism.

Social highlights of the Conference

were a reception in the Law Society

on the first day, a banquet at Trinity

College Dublin with traditional Irish

entertainment provided by "Just

Friends" and, for the spouses

programme, visits to Malahide

Castle and Glendalough and a talk

on "Conducting a Family Dig"'by

Michael Byrne, Solicitor, of the Irish

Family History Society.

So did it work? Undoubtedly

with earlier marketing there would

have been a larger attendance by

both Societies. However the

Minnesota Trade Office has estab-

lished contacts with our State

Agencies and expressed them-

selves well pleased with the Con-

ference. Many other participants

expressed themselves as highly

impressed with the quality of the

presentations and indicated that

they would be spreading the word

on their return, mostly to

Minnesota but also to Florida,

Washington and Connecticut.

Apart from these at least five

participants have already stated

that they have learned enough to

determine at least to pursue

enquiries further. One, a manufac-

turer of reverse osmosis filtration

systems for the dairy industry, who

was looking to the continent as a

base for his operation has now

declared himself a lot more

interested in Ireland as a result of

the conference and has already

engaged as his adviser another

participant and speaker, Frank

Jesse, who, as he says, he would

not otherwise have met. A second,

interested in the financing of toll

bridges and private roads made

early contact with one of Ireland's

leading figures in this field and had

a second follow-up meeting with

him. A third, holding a substantial

market share in neighbouring

states in the vegetable canning

business has been briefed by the

Her Excellency Mergeret M. Heckler, U.S. Ambassador, w i th Mr.

Brien O'Connor, Solicitor end euthor of "

D o i n g Business in

Ireland",

and (back r ow left to right): Mr. Frank Harris, Executive

Director of Minnesota Continuing Legal Education, and Professor

Laurence G. Sweeney, Director of Training, Law Society.

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