CBA Record Sept. 2016

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CBA RECORD 51
engine going. Work doesn’t seem like work
when you find opportunities that allow
you to focus on the challenges you enjoy
and can sink your teeth into. Then, to find
other areas of gratification, identify what
makes you unique. And this is a struggle,
no doubt about it. If you really think about
it, though, there is something that you
are capable of doing better than anyone
else. But to find it, first understand that
nowhere on earth does another person exist
with your precise combination of traits—
education, personality, experience, passion,
friendships, interests, likes and dislikes,
etc. Your uniqueness, and your ability to
truly “get” that you are one-of-a-kind, is
the basis for identifying the select areas of
expertise that you—and only you—can
provide your audiences.
Cut yourself some slack! Business devel-
opment doesn’t have to be off-putting and
it’s a fallacy to think that it’s only successful
for select personality types. All attorneys
are capable of developing business; they
just need to find their own bailiwick.
Interested in learning more? Check out the
joint Chicago Bar Association/Legal Marketing
Association CLE program “Solid Strategy and
Tactical Timing for Client Development” in the
CLE archives at
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