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Y O U N G L A W Y E R S J O U R N A L

46

SEPTEMBER 2016

(1971), provides a general framework

that is commonly accepted as relevant to

the determination of a reasonable royalty.

The

Georgia-Pacific

case identified 15 fac-

tors (the “

Georgia-Pacific

factors”) that the

court found pertinent to the determination

of a reasonable royalty, while suggesting

that the list was likely not comprehensive

for all matters. Still, this framework has

endured for over 40 years as a mainstay for

patent damages analysis.

The last of the 15

Georgia-Pacific

fac-

tors generally summarizes the task placed

before damages experts in the calculation

of a reasonable royalty. Factor 15, in full,

reads:

of a “hypothetical negotiation,” a meeting

between the two parties on the eve of the

first infringement at which the parties agree

to a royalty to compensate the patentee for

the infringement. The decision describes

this negotiation in terms that are consistent

with factor 15 above:

“Where a willing licensor and a

willing licensee are negotiating for a

royalty, the hypothetical negotiations

would not occur in a vacuum of pure

logic. They would involve a market

place confrontation of the parties,

the outcome of which would depend

upon such factors as their relative

bargaining strength; the anticipated

amount of profits that the prospec-

tive licensor reasonably thinks he

would lose as a result of licensing

the patent as compared to the antici-

pated royalty income; the anticipated

amount of net profits that the pro-

spective licensee reasonably thinks

he will make; the commercial past

performance of the invention in

terms of public acceptance and prof-

its; the market to be tapped; and any

other economic factor that normally

prudent businessmen would, under

similar circumstances, take into

consideration in negotiating the

hypothetical license.”

The language above suggests a general,

practical definition of a reasonable royalty

as the amount the parties would have

found acceptable given their business needs

and limitations, and assuming a mutual

desire to reach an agreement. With this

goal laid out, damages experts and finders

of fact can look to the other 14 factors to

help determine the proper amount of such

a royalty. These factors can be grouped in a

number of different ways: some are quali-

tative while others are quantifiable; some

relate to technological benefits while others

look to economic considerations; some

relate to licensing behavior while others

relate to more general business dynamics.

The table above summarizes the 15 factors

and groups them into categories:

It is important to note that not every

factor carries equivalent weight in every

“The amount that a licensor (such

as the patentee) and a licensee (such

as the infringer) would have agreed

upon (at the time the infringement

began) if both had been reasonably

and voluntarily trying to reach an

agreement; that is, the amount which

a prudent licensee–who desired, as

a business proposition, to obtain

a license to manufacture and sell

a particular article embodying the

patented invention–would have been

willing to pay as a royalty and yet

be able to make a reasonable profit

and which amount would have been

acceptable by a prudent patentee

who was willing to grant a license.”

Georgia-Pacific

also posits the construct

Licensing

Factors

Financial/

Business

Factors

Technical

Factors

Other

Factors

1. Licensor’s rates

received for

licenses to the

patents-in-suit

5. Commercial

relationship

between

parties

9. Advantages

of patented

product over

old devices

14. The opinion/

testimony

of qualified

experts

2. Licensee’s rates

paid for compa-

rable technol-

ogy

6. Effect of sell-

ing patented

technology in

promoting the

sale of other

products

10. Nature and

character of

the patented

invention, and

the benefits

to those who

use it

15. The amount

that a licen-

sor (such as

the patentee)

and a licensee

(such as the

infringer)

would have

agreed upon

at the time the

infringement

began, if both

had been rea-

sonably and

voluntarily

trying to reach

an agreement

3. Nature and

scope of license

8. Established

profitability

of patented

product

4. Licensor’s

established

licensing policy

11. Extent

to which

infringer has

used invention