GAZETTE
P RAe TIC E
MANAGEMENT
A letter to my Solicitor
This month 'a client' outlines the
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level of communication he would like
- and
~xpe~ts
:- from his
soli~itor.
Dear Solicitor,
I am no fool ... I am your client and
your livelihood.
As a solicitor the first step I would
like you to take towards
communicating well with me is to
realise that I am not a "file" but a
person ... with anxieties and a certain
trepidation of things legal. The second
important point to note is that as the
client I am gaining the upper hand.
This is the age of consumerism; if I
can force the mighty banks and
insurance companies to become
consumer friendly, I can also do it to
the providers of legal services. I no
longer doff the cap or defer to my
local doctor or solicitor; I treat them
as business people and expect to be
treated as a paying customer.
So, I want you to give me a better
service ... to communicate with me
effectively and regularly. Poor
communication on simple matter can
have repercussion out of all
proportion to the matter at hand and
waste time and energy for both of us.
If
I do not know what is going on I
will become mistrustful and might
even assume bad practice. I will
certainly complain about you to my
friend (potential clients) and might
even complain to the Law Society.
You could avoid all of this by a
i
frie ndly and thorough initial
consultation or a simple letter or
telephone caJl which explains to me
what is happening and makes me feel
free to ask you questions.
I know legal matters are becoming
much more complex and thus more
difficult to explain to me. However, I
am also becoming much more
demanding and I want to be given a
full picture and to have a complete
understanding of the service you are
giving to me.
I know that every solicitor' nightmare
is the "time con uming" (and
normally, .slow paying) client that
expects him to be a soc ial worker as
well as everything el e. But there are
a number of rea ons why
communicating with me hould be
regarded as a good investment rather
than a necessary evil :-
(a)
It
might save you wasting time
later on my continuous telephone
calls because of your lack of
understanding of my anxieties.
(b) My story may reveal that there are
other areas where you might be
able to offer me legal services in
addition to the matter at hand.
This is particularly important for
you, given the increased competit–
ion within the profession and the
prospect that people who are not
solicitors will be able to offer
some legal service in the future .
(c) I am more likely to bring similar
issues and other legal business to
you in the future.
It
costs five
times as much in promotion to
generate new clients than it doe
to retain old one. I am more
likely to choose you a my
solicitor on the basi of a
recommendation from one of your
ati fied clients'rather than by
reading or hearing any promotion.
Remember, no matter how small
my transaction is, I am a possible
passport to many more client .
So what would I like you to do?
(a)
Initial Consultation
If
you communicate properly
during the initial consultation
most of the communication gaps
and errors can be bridged.
If
you
listen
effectively you will build up
my confidence thereby saving
time later by not having to answer
JULY/AUGUST 1993
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phone calls from me or having to
make demands of me for more
detailed information. I would like to
suggest the following listening/
questioning/ advising formula.
Listening
( I) Greet, seat and introduce
yourself to me.
(2) Elicit my story with opening
questions etc.
(3) Listen carefully to my basic
outline of personalities and case
from my own unhindered
words.
Questioning
(4) Question me on facts for gaps,
depth, background, ambiguities
and relevance.
(5) Sum up and recount your view
of facts, and check for my
agreement or amendments.
Minimise jargon.
Advising
(6) State advice and inform me of
the plan of action and deal with
question of likely outcome,
timescale and cost.
(7)
Repeat advice/plan of action
and check for my agreement or
amend.
(8) Recount follow-up work to be
done by me.
(9) Recount follow-up work to be
done by you.
I
(10) State next contact between us.
(II) Ask if there is "any other
business" and deal with it.
( 12) Terminate and good-bye.
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