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Wire & Cable ASIA – November/December 2010

40

From the

americas

(The average individual credit-card balance [just under

$5,000] is at an eight-year low and delinquencies

have tumbled, according to a late August report by

consumer-credit rater TransUnion.) At least, that is

true of the consuming public that does most of the

buying – those with household income above the

median of $55,000.

Americans now are spending under their demographic

needs. For instance, they need 15.5 million cars a year

as college-age young people graduate to wheels of

their own, but consumers are holding back, buying only

11 million cars annually. At some point, however, auto

sales will “rocket higher.”

But America’s exports, not its consumers, will lead the

way to a healthy economy. Russia and Brazil, among

other emerging markets, can be expected to buy more

US goods such as aircraft, machine tools and computer

equipment. They will also need American services:

accounting, legal, management, and financial advice

– as well as in the fields of architecture, media and

entertainment.

Meanwhile, big business is “strong”, credit is improving

“rapidly”, and political uncertainty over major reforms

is beginning to abate; although Mr Zandi would like to

see Congress and the White House quickly come to a

compromise on what to do with the expiring tax cuts

of the Bush era. His advice: Do not raise anyone’s

taxes in 2011. After that, in 2012, 2013 or 2014,

when the economy is stronger, then raise the rates on

upper-income taxpayers.

Of course, Mr Zandi acknowledged, there could be

some nasty surprises ahead. Presumably these would

hit an optimist harder than the rest of the populace.

But for now, Ms Kiefer of the

Monitor

noted in high

summer, “He’s got his sunglasses ready.”

Dorothy Fabian –

Features Editor

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