21 / 84
Vice President & Global Retail Practice Leader Louise Keely
discussed new technologies for advertising for consumer-
facing companies. In this “period of great disruption” in
the consumer path to purchase, companies must change
measurement tools and methods.
Preshow media events kicked off on Tuesday which included
the largest CES Unveiled in history. The official media event
of CES 2017 featured a record 190 exhibiting companies, an
18 percent increase over 2016, including 60 startups from
Eureka Park, the most startups ever showcased at CES
Unveiled. Featuring the latest in virtual reality, companion
sensing robots, wireless headphones, sleep trackers, smart
lighting, wearables and more, CES Unveiled provided the
more than 2,000 media attending with a sneak peak of the
innovation launching this week at the show.
New for 2017, CES included two full Media Days where
companies large and small introduced products to the global
market. Setting the stage for a week filled with innovation,
28 companies hosted preshow news conferences, with a wide
array of major product announcements:
A&D Medical/Mobile Health
– The MobileHelp
Tablet Medical Alarm with MobileVitals Monitoring.
BMW
– Prototype of BMW’s 7-fully automated sedan.
Bosch
– Concept car featuring face recognition and
intelligent personalization, gesture control with Ultra Haptics,
a crystal-clear OLED display and digital exterior mirrors.
Carnival
– Ocean Medallion, a highly personalized
wearable concierge service, which enables elevated service
through enhanced guest interactions during the entire cruise
experience.
Casio
– PRO TREK, a smart watch, which uses Android
Wear 2.0 and is equipped with low-power GPS and new full-
color map functionality.
Continental
– High-Resolution 3D Lash Lidar, capable
of 3D measurement of the environment in challenging
conditions such as fog, dust, rain and light.
Faraday Future
– The FF 91, a fully-electric, fully-
connected, self-driving, keyless vehicle experience with a
“driverless valet” function that allows the car to park itself
from your smartphone.
FCA
– Portal, a concept car, is battery electric, cloud
connected and offers fully self-driving capabilities.
Hisense
– The H10D 4K HDR TV, featuring proprietary
ULED display technology, quantum dot wide color gamut and
full array local dimming.
Huawei/Honor Brands
– The Honor 6X dual-
camera, dual-sensor smartphone, retailing for $250 USD.
Hyundai
– IONIC Scooter, a "micro mobility" fold-up
scooter aimed at those who live in urban environments with
limited parking options.
LG
– LG Signature OLED TV W, or the “The Wallpaper
TV.” The 65” model is 2.57 mm wide – 1/10th of an inch –
with no gap between the TV and wall.
Lucaro
– iRobotics 7 Medical Massage Chair, a full-body
massage chair that also uses blood pressure and heart rate
monitoring for added comfort and options.
Monster
– Soundstage 2, to be integrated with Amazon
Alexa.
Panasonic
– Lumix GH5 mirrorless camera that excels
at shooting video and has 4K and 6K capabilities.
Qualcomm
– Snapdragon 835, the first 10 nanometer
mobile processor, with enhanced efficiency that helps to
create thinner phones with longer battery life.
Royole
– The Royole Moon, a 3D virtual mobile theater
combining 1080p AMOLED displays at over 3000 ppi resolution
that simulate a giant 800” curved screen, with stereoscopic
3D and noise-cancelling headphones for a completely
immersive experience.
Samsung
– The Wash and FlexDry IoT-enabled washer/
dryer system featuring four separate compartments for
washing and drying, letting you maximize efficiency and
customize how you manage your laundry.
Sony
– Crystal LED integrated structure display, with
superfine LED structures serving as a light source, making it
virtually impossible to see the pixels.
TCL
– The Xess series – X2 and X3 models – which are
edgeless, flat and curved proving ultimate picture quality.
Toyota
– Concept-i, a self-driving car allowing
passengers to interact with the car’s artificial intelligence
agent named “Yui,” which anticipates drivers’ needs, measures
emotions and responds automatically.
Valeo
– The 360AEB Nearshield, an emergency braking
system that eliminates drivers’ blind spots, bringing the
vehicle to a stop in emergency situations.
VOXX
– Terk delivers the strongest Wi-Fi signals
throughout the home, as well as free HDTV. The soon-to-be
released Terk Omni features circle beam technology, which
will allow you to receive broadcast signals up to 65 miles
away.
ZF
– The ZF ProAI, a deep learning software and ZF’s
first step into artificial intelligence that goes beyond
automotive applications.
ZTE
– The Hawkeye, the world's first crowdsourced
phone.
Wednesday afternoon also featured ShowStoppers LaunchIt,
the Official Pitch Event at CES, built around the entrepreneurial
companies that exhibit in Eureka Park, the home for startups
at CES. Twelve startups pitched their products to a standing
room-only crowd. First prize was awarded to Nonda, makers
of a family of connected, app-enabled devices for the vehicle.
Kino-mo, developer of high tech smart holographic displays,
took second place. Third place was awarded to In&Motion,
creator of a smart wearable that aims to reduce the risk of
serious injury due to falls.
New-Tech Magazine Europe l 21