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The World’s largest innovation event took place during the
first week of January with record-breaking CES Unveiled,
preshow Media Days and NVIDIA keynote
CES® 2017 celebrated the show’s 50th anniversary with
a recording-breaking exhibit floor spanning more than 2.6
million net square feet. More than 3,800 companies launched
their innovative products at CES, including an unprecedented
600 startups in Eureka Park. Owned and produced by the
Consumer Technology Association (CTA)TM, CES 2017 ran
Sunday January 1st through Sunday, January 8, in Las
Vegas, Nevada.
“What an incredible way to celebrate the 50th anniversary of
CES – with the largest show floor in our history showcasing
the next generation of innovation that will revolutionize our
world,” said Gary Shapiro, president and CEO, CTA. “The
products and services unveiled at CES 2017 will touch nearly
every single global industry. From the latest in virtual reality,
smart home, self-driving vehicles, robotics, wearables,
health and fitness tech and more, CES 2017 is unveiling the
future of the connected experience and what it means for
consumers around the world.”
CES welcomed NVIDIA founder & CEO Jen-Hsun Huang to
the keynote stage Wednesday night, where he made multiple
groundbreaking announcements based on the company’s
leadership in developing advanced graphics processors and
artificial intelligence. Mass Effect: Andromeda, a popular
video game made by BioWare, was previewed by NVIDIA
along with GeForce NOW™, a streaming service that turns
any PC into a powerful gaming PC from the cloud. Huang
also unveiled a new version of the Shield TV -- now just
called Shield -- which will support 4K HDR for both games
and movies making it the world’s first 4K HDR entertainment
platform. To support Shield’s Artificial Intelligence (AI),
Huang introduced NVIDIA SPOT, a plug-in device that
understands natural language and complex patterns to help
build a user’s AI experience. Huang also announced an AI
car supercomputer called Xavier used in NVIDIA’s own self-
driving car BB8 and a new capability on the NVIDIA AI car
computer called AI Co-Pilot, which provides drivers with road
alerts and recognizes facial expressions and voice recognition
to improve drivers’ experience.
Huang further announced an expanded partnership with
Audi to develop artificial intelligence for a new generation of
self-driving cars, with plans to have vehicles on the road by
2020. He also provided details on partnerships with mapping
companies HERE and ZENRIN; and two of the world’s largest
automotive suppliers, ZF and Bosch.
Wednesday also kicked off the C Space Storytellers series,
with key influencers and newsmakers sharing best practices
surrounding the relationships among brands, entertainment
and technology. In the series’ first session, Spotify’s Alex
Underwood moderated a panel with executives from GroupM,
Nestle S.A. and Wordsworth and Booth providing a 30,000
foot view of the advertising opportunities in audio.
During the Nielsen Storytellers session, Nielsen’s Executive
18 l New-Tech Magazine Europe