60 / 168
2014 Best
Practices Study
Agencies
with Revenues
Between
$2,500,000 and
$5,000,000
60
Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000
Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Service Staff Info
Technology
Insurance Carriers
Appendix
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Greater than $25,000
% of Book
29.9%
21.5%
25.5%
# of Accounts
12.3
9.4
11.5
Total Revenue
$698,258
$535,548
$601,222
Revenue per Account
$56,718
$56,705
$52,488
Between $10,000 and $25,000
% of Book
17.0%
12.7%
16.7%
# of Accounts
24.6
18.7
25.3
Total Revenue
$379,540
$284,293
$392,951
Revenue per Account
$15,431
$15,203
$15,548
Between $5,000 and $10,000
% of Book
13.1%
12.0%
12.5%
# of Accounts
41.2
38.5
39.6
Total Revenue
$291,869
$269,778
$294,178
Revenue per Account
$7,082
$7,007
$7,422
Less than $5,000
% of Book
40.0%
53.8%
45.4%
# of Accounts
1,660.9
2,872.5
2,042.8
Total Revenue
$893,749
$1,208,670
$1,069,882
Revenue per Account
$538
$421
$524
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Over 100 Lives
% of Book
32.0%
14.9%
38.2%
# of Accounts
5.8
1.3
4.3
Total Revenue
$198,980
$48,792
$178,232
Revenue per Account
$34,369
$36,594
$41,937
50 - 100 Lives
% of Book
21.5%
19.0%
25.2%
# of Accounts
9.3
10.2
13.2
Total Revenue
$106,004
$37,404
$94,050
Revenue per Account
$11,358
$3,667
$7,125
25 - 50 Lives
% of Book
14.2%
8.9%
20.5%
# of Accounts
13.0
4.8
18.0
Total Revenue
$64,730
$17,586
$76,496
Revenue per Account
$4,994
$3,664
$4,250
Under 25 Lives
% of Book
32.3%
57.2%
16.0%
# of Accounts
120.6
72.0
47.6
Total Revenue
$112,154
$62,503
$42,608
Revenue per Account
$930
$868
$896