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2014 Best

Practices Study

Agencies

with Revenues

Between

$2,500,000 and

$5,000,000

65

Analysis of Agencies with Revenues Between $2,500,000 and $5,000,000

Key Benchmarks

Profile

Revenues

Expenses

Profitability

Employee Overview

Producer Info

Service Staff Info

Technology

Insurance Carriers

Appendix

Average

+25% Profit

+25% Growth

Administrative Expenses

Amortization of Intangibles

1.5%

1.1%

1.3%

Officer Life

0.2%

0.1%

0.3%

Interest

0.7%

0.5%

0.6%

Other

0.3%

0.0%

0.0%

Total Administrative

2.7%

1.7%

2.2%

Total Expenses

79.5%

64.8%

82.4%

Pre-Tax Profit (Loss)

20.5%

35.2%

17.6%

EBITDA

23.6%

37.1%

20.2%

Average

+25% Profit

+25% Growth

Expense Growth Over Prior Year

Compensation Expense

7.4%

2.7%

14.3%

Selling Expense

13.9%

8.8%

18.9%

Operating Expense

5.9%

13.9%

7.0%

Administrative Expense

-3.8%

-1.5%

8.3%

Expenses

(as % of Net Revenues) —

continued

Expenses

(as % of Net Revenues)

Compensation

Selling

Operating

Administrative

0%

10%

20%

30%

40%

50%

60%

Average

+25% Profit

+25% Growth

3.9% 2.1% 4.0%

14.1%

11.6%

14.8%

2.7% 1.7% 2.2%

58.8%

61.3%

49.4%