46
MODERN MINING
May 2015
CRUSHING, SCREENING
AND MILLING
feature
F
ounded in 2010 (although it only
started trading in 2011), Aury Af-
rica has the backing of Aury (Tian-
jin) in China, which has emerged in
just 10 years as one of the biggest
suppliers of vibrating screens in the world.
According to Houchin, Aury (Tianjin) – which
is ISO 9001-accredited – supplied about 700
screens worldwide in 2014 and has about
50 % of the huge Chinese market. Most of
Aury Africa’s product line comes from Aury
(Tianjin) but the local company is also sup-
plying crushers which are sourced from other
Chinese manufacturers.
Houchin points out that Aury (Tianjin) is not
only a substantial company in its own right but
is also a subsidiary of Dadi Engineering, which
he says is China’s biggest EPC contractor serv-
ing the mining industry. “Dadi’s strategy when
building projects is to use its own equipment,
as it believes that this is the best way to deliver
quality and service to its clients,” he explains.
“It used to source its screens from Schenck
but about 10 years ago decided to make its
own range – hence the formation of Aury
(Tianjin). Apart from manufacturing screens,
the company also makes vibrating feeders and
centrifuges plus all the related consumables
– not only for its own products but also those
from other suppliers.”
He notes that the Aury screens have built
up a reputation for durability and reliability,
with not a single instance of a failure since
Aury (Tianjin) first started selling them nearly
a decade ago.
While Aury Africa has the support of Aury
in China (and also enjoys close ties with Aury’s
Australian operation), the local company is
fully independent, with Houchin being the
majority shareholder. He has extensive expe-
rience of the African mining industry and
was, at one point, GM for Africa of Alfred H
Knight (AHK), which provides analytical and
Aury Africa
takes aim
at
the capital equipment market
Above:
Aury Africa MD
Mark Houchin with one of
the company’s new looms in
the background.
Centre:
Extensive stocks of
polyurethane panels at the
Jet Park premises (photo:
Arthur Tassell).
Aury Africa, which specialises in providing screens
and other vibrating equipment, as well as associated
consumables, to the African mining industry, believes it
has now established its name in the local market and is
ready to take its business to the next level. Says MD Mark
Houchin: “So far we’ve been sustained by sales of our
consumables, which account for the bulk of our turnover.
With this side of the business looking very healthy and our
reputation as a reliable supplier firmly established, we’re
now embarking on a concerted drive to carve out market
share for our capital equipment.”