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PRESENTATION OF THE GROUP AND ITS ACTIVITIES
1.4 The market and the competitive environment
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Registration Document 2016 — Capgemini
According to Gartner, CEOs expect 46% of revenue from digital
Nearly 70% of marketers expect most of their marketing decisions
new focus on marketing dependence on analytics and data.
digital marketing and customer experience. This also creates a
sales and channels by 2019, up from 30% – driving the focus on
term.
to be driven quantitatively (i.e., via data and analytics) in the near
economic models brought about by this new way of using IT
particularly well placed to benefit from the transformation of the
demand.”
software license fees to incremental fees and “services on
progressive shift within delivery from traditional services and
services and resources. There is and continues to be a
phenomenon, which reflects the on-request shared use of
The Cloud computing initiatives continue in full force. This
field and its business process expertise, the Capgemini Group is
Thanks to its strong positioning in the infrastructure management
initiated by major players such as Amazon, Google and Microsoft.
services and infrastructures between several public users, was
example – are seeing the potential value to be gained from such
computing solutions available.
their consumers and the “real-time” data analytics and cognitive
projects designed to harness more of the value represented by
data, and are investing substantial resources into ground-breaking
The next generation of data also continues to accelerate around
Companies in certain sectors – the consumer goods sector, for
wide range of connected sensors in use by many industries.
equipment (computers, smartphones, tablets, etc.) and due to the
the world, both as a result of consumers using various forms of
offerings.
the challenges presented by Big Data and what opportunities it
2016 saw an upsurge in the general awareness of our clients of
interaction models as well as developing innovative new service
implementing new technology platforms capitalizing on client
demand for these services, aimed at experimenting with and
represents for their industries. We expect significant growth in
in the digital landscape of tomorrow.
has remained committed to helping our clients achieve better
new digitization strategies are implemented, the Capgemini Group
numbers, mobility is further embedded across the enterprise and
applications and data are moving to the cloud in increasing
infrastructure and maintenance costs all while remaining protected
disruptive strategies, increased productivity and reduced
digital trust and security to unlock the benefits of new and
Cybersecurity awareness across all sectors. As our clients’
As with all of these new trends, there was an increase in