97 / 188
95
Cooperation projects are managed in the required time and quality, while a relationship
is being established with the main organisation.
In the last quadrant, we can find matrix organisational structure. Its structure
enables multiple cooperation projects with high degree of complexity to be dealt with.
It also enables efficient use of company resources. Employees are managed by a project
leader, while they also remain in their functional positions.
4.5 Cooperation strategy and general model of cooperation
management
Unless it is possible to achieve the set goals by competitive strategy or it’s very
difficult, it is possible to accede to the cooperation procedure. Cooperation strategy is
based on the implementation of partnership and reciprocity among cooperating entities.
There are dynamic organisational structures that create, modify, or are cancelled based on
current goals and needs. Cooperating entities enhance their competitiveness in defined
areas. To other players on the market they act competitively. Competitive relationships
can be maintained between the cooperating entities as cooperation relations exist only
in specific areas.
General cooperation strategy
Main goal:
effectivity and competitiveness.
General procedure: by cooperation and partnership.
Main scopes:
intense competitive struggle; access to hard-to-reach values,
markets, know-how, etc.
Main terms of use: partnership and reciprocity; dynamic organising.
Facts defining issues of cooperative management could be represented in
a transparent, graphical and verbally described model. The cooperative management
model is based on the existence of a competitive environment and a cooperative
environment (see Figure 4.3). Organisations operating in a competitive environment
(in the model are illustratively only 3) are generally interested in being competitive
and achieve their goals through efficient processes. This interest creates the initial
need. Organisations in a competitive environment often have common objectives and
problems. As far as reciprocity of joint action is sufficiently attractive, organisations
can have access to the cooperative solution. Cooperative solution begins with
the process of facilitation – facilitation of cooperation. The role of this process
is to establish real cooperation. The result of a process of facilitation is a mutual
agreement. If no agreement is reached, organisations are continuing as competitors.
If the agreement is concluded, organisations are beginning to operate in the joint
cooperation environment. This environment is created by single subjects to achieve
its stated objectives. This environment is cooperative only to participating entities;
to other entities it’s competitive.