E
urolux has announced the launch of Euro
Nouveau, a bespoke showroom concept that
sees the designs of some of the foremost
European lighting manufacturers exhibited in a
luxurious new space at the Eurolux Head Office
in Cape Town.
Euro Nouveau showcases the work of 12 to 14
hand-selected lighting designers, ranging from
classics by Fontana Arte to the quirky pieces of
modern Italian brand Slamp. The showroom’s
custom design creates a stage for each brand’s
work, showing off its functionality and style, while
complementing the other pieces in the space.
Stepping into Euro Nouveau is not unlike brows-
ing the fantastical collections at some of Europe’s
foremost lighting shows, ultimately demonstrating
Euro Nouveau:
Innovative showroom concept
Eurolux’s position as an industry trendsetter that
understands the needs of the most discerning
buyers.
From elegant styles of the 1930s and 40s to
ultra-modern architectural designs, Euro Nouveau
presents a carefully curated selection that ranges
from the Bohemian Crystal Chandeliers of Iris Cris-
tal to the natural inspired designs of Manooi and the
minimalist work of Inarchi, working collectively to
form a space that is sophisticated and innovative.
The simplicity of the Euro Nouveau concept adds
to its exclusivity. More than a showroom, it is an
exhibition hall meticulously designed to showcase
some of the finest lights in the world.
The collection caters to every taste and style,
from sophisticated old-world inspired pieces in