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51

How Can I Get Involved in Sculpture?

Make Connections

Small business owners need to get a license to legally open their

business and start selling to customers. Photographers mostly

have to worry about local licensing at the town or city level.

Check out your city’s website to f igure out how to get a license.

Usually it involves a small fee and some paper work, and isn’t a

big deal. In a few cases, the city doesn’t require that some small businesses

get a license.

• Summary. If someone doesn’t have enough time to read the whole

plan, he can just read the summary to get a quick overview.

• Objectives/goals. Why are you starting a business, and what do

you hope to achieve with it?

• General company description. Write down your mission (the rea-

son your business exists), your form of ownership (like sole propri-

etorship, limited liability company, or corporation—you can find

out more about these by talking to an accountant or lawyer),

customer audience, and business strengths.

• Industry description. What does the sculpture industry look like

right now, and how do you fit in?

• Product/service description. Explain what sort of sculptures you’ll

offer, and how much you’ll charge for your work.

• Marketing plan. You’ll need to know how you’re going to adver-

tise or otherwise get people to know your business.

• Competition. Who will you be competing with in the business

world? What makes you stand out?

• Distribution. Make sure you know how you’ll get your sculptures

to your customers. Will they pick them up? Will you deliver them?