28-29 / 107
28
IB MYP YEAR 8
–
MADD: MUSIC
SEMESTER STATEMENT OF INQUIRY KEY CONCEPT/S
GLOBAL CONTEXT
CONTENT
ASSESSMENT
ONE
The intended audience
influences the decisions made
regarding the form of
communication
Communication
Audience
Personal and Cultural
Expression
In this unit, students will look at the use of
music as part of commercials. They will
discover the use of catchy choruses, strong
hooks and memorable melodies that can make
or break the spot, the campaign and even the
brand. They will find out why music is the
first part of a concept or treatment, how it can
inspire the logo, visuals and message of a
campaign. Students will create their own
advertisements and perform specially created
advertising materials.
Composition
(Criteria A, B and C)
Due: 11.05.17
Performance
(Criterion B)
Due: 06.03.17
Performance
Reflection
(Criterion D)
Due: 09.03.17
TWO
The intended audience
influences the decisions made
regarding the form of
communication
Communication
Audience
Personal and Cultural
Expression
In this unit, students will look at the use of
music as part of commercials. They will
discover the use of catchy choruses, strong
hooks and memorable melodies that can make
or break the spot, the campaign and even the
brand. They will find out why music is the
first part of a concept or treatment, how it can
inspire the logo, visuals and message of a
campaign. Students will create their own
advertisements and perform specially created
advertising materials
Composition
(Criteria A, B and C)
Due: 11.09.17
Performance
(Criterion B)
Due: 31.07.17
Performance
Reflection
(Criterion D)
Due: 03.08.17
TERM
4
(IDU)
Sustainability at a global level
is effected by communicating
change within local
communities on issues that have
a wide ranging influences
Communities
Communication
Changes
Globalization and
sustainability
In this unit, students will use the skills and
knowledge obtained during the first three
terms of their MADD studies in Music, Art,
Drama and Design, to create an advertising
campaign. This campaign will feature aspects
from the aforementioned disciplines.
Group Task/Journal
(Criteria A, B, C and D)
Due: 26.10.17