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new products

New-Tech Magazine l 73

management,

Qualcomm

Technologies, Inc. “We are pleased

to work with ST to bring support

for Snapdragon based platforms

offering users improved sensing

capabilities with improved battery

life. Our joint efforts in offering

superior, robust, tested, and

certified solutions will help OEMs

quickly and efficiently implement

across regions.”

“We continue to see the expansion

of different sensor types and

combinations

across

the

smartphone and mobile markets

globally, and the work between

ST and Qualcomm Technologies

is expected to further grow the

types of sensors in these devices,”

said Andrea Onetti, General

Manager, MEMS Sensors Division,

STMicroelectronics. “We believe

that the combination of ST sensors

and Qualcomm Technologies’

processors in superior, robust,

tested, and certified solutions that

OEMs can design-in quickly can

enable waves of new ultra-low-

power devices to amaze and excite

the ecosystem.”

Qualcomm

and

Snapdragon

are trademarks of Qualcomm

Incorporated, registered in the

United States and other countries.

Qualcomm

All-Ways

Aware

is a trademark of Qualcomm

Incorporated.

About STMicroelectronics

ST is a global semiconductor leader

delivering intelligent and energy-

efficient products and solutions

that power the electronics at the

heart of everyday life. ST’s products

are found everywhere today, and

together with our customers, we

are enabling smarter driving and

smarter factories, cities and homes,

along with the next generation

of mobile and Internet of Things

devices. By getting more from

technology to get more from life, ST

stands for life.augmented.

In 2015, the Company’s net

revenues were $6.90 billion, serving

more than 100,000 customers

worldwide. Further information can

be found at

www.st.com

[1] MEMS Executive Congress

2014 -- MEMS Industry Group

slides 12/13 .

General Motors Global

Compact Car Platform Now

Includes Microchip’s MOST50

Automotive Infotainment

Networking Solution

Microchip

Technology

Inc.

(NASDAQ: MCHP), a leading

provider of microcontroller, mixed-

signal, analog and Flash-IP

solutions, today announced that

General Motors (GM) is using

Microchip’sMediaOrientedSystems

Transport (MOST®) Intelligent

Network

Interface

Controllers

(INICs) to manage the infotainment

system networking functions in their

global compact car platform. This

includes the Chevy Cruze, Chevy

Volt, Opel Astra, Buick Excelle and

Buick Verano. In addition to these

GM compact cars, the synchronous,

flexible, and cost-effective MOST

networking technology has also

been implemented in GM mid-size,

full-size, performance, cross-over

and SUV, truck and luxury platforms

across all vehicle brands.

MOST is the de-facto networking

system standard for 30 global car

maker brands and over 204 vehicle

models. MOST-based vehicles

are now being manufactured

worldwide, including North America,

Asia and Europe. Since a MOST

network can support multiple data

types simultaneously, it enables the

car manufacturers to offer system

and feature set flexibility for current

and future automotive infotainment

applications. This also helps reduce

the wiring harness weight for easier

compliance with environmental

regulations.

GM’s infotainment network utilizes

Microchip’s MOST50 INIC with

an electrical Physical Layer

(ePHY), which is optimized for

use with unshielded twisted pair

(UTP) copper wire and meets the

automotive industry's stringent

EMC standards. MOST INICs

provide industry-standard hardware

interfaces to processor and

peripheral devices for the efficient

routing of audio, video, packet

data, and control messages, which

greatly simplifies module designs.

End users can immediately access

the vehicle’s infotainment system

due to the MOST INIC’s ultra-fast

network startup feature.

“The launch of MOST technology

in GM’s compact cars solidifies the

global acceptance of Microchip’s

MOST system solutions in a wide

variety of vehicle platforms and

proves its value beyond the luxury

car brands,” said Dan Termer, vice

president of Microchip’s Automotive

Information Systems Division.

“Car makers can offer networking

features cost-effectively because