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10

It’s time for our annual “Buy the Unloved” report.

This is a strategy that we have tracked for more than

20

years, and it has proved to be surprisingly re-

silient. It’s really a pretty basic contrarian strategy

driven by mutual fund flows. The idea is to look at

calendar-year mutual fund flows by category and go

the opposite direction.

The strategy says you buy funds in the three most re-

deemed categories and sell funds from the three

most heavily purchased, then hold on for three or five

years. Both time periods work well. Essentially, you

use flows to point you to the most undervalued invest-

ment classes. Going back to

1994

, the unloved

have beaten the loved in all but one three-year period.

On average, the unloved have beaten the loved by

377

basis points annualized.

At this point, we don’t have data through Decem-

ber, so I’ve used figures through November. I will post

an update to the

FundInvestor

website as soon as

we have final year-end figures. The figures include

open-end funds and exchange-traded funds.

The unloved categories for

2015

are pretty similar to

last year’s: large blend, large value, and large growth.

That was a good signal last year as large caps beat

small caps, and large growth was particularly strong.

In

2015

, people were still fleeing U.S. large caps

despite a healthy economy and a great bull market.

I shared some large-value ideas in the cover story,

so here are some large-blend and large-growth ideas.

Vanguard Total Stock Market

VTSAX

is one of the

best low-cost options, and it can simplify investing

given how widely dispersed the portfolio is. If you are

looking for a more contrarian active strategy, con-

sider

Oakmark

OAKMX

and

AMG Yacktman

YACKX

.

Both have excellent stock-pickers with the potential

for tremendous outperformance.

T. Rowe Price Divi-

dend Growth

PRDGX

plays the role of Goldilocks

here with a still active but milder strategy of investing

in companies with solid growth prospects and

healthy balance sheets that are capable of boosting

dividend payouts.

For large-growth funds, I always plug Primecap funds,

but you know that, so here are three non-Primecap

funds worth a look.

T. Rowe Price Blue Chip Growth

TRBCX

is a real gem. Veteran manager Larry Puglia

seeks out companies with high returns on capital and

sustainable earnings. He’s used that strategy to

produce pleasingly consistent performance. A more

contrarian focused play would be the small

River-

Park/Wedgewood

RWGFX

run by David Rolfe. Rolfe

has a good long-term track record, but his energy

holdings have held the fund back lately. If you want a

growth fund that can play defense, consider

Jensen

Quality Growth

JENSX

. The fund buys high-quality

companies that tend to hold up well in recessions.

Sell the Loved

On the flip side, foreign large-blend, Europe, and health-

care are the most loved categories. Even though the

U.S. market continues to beat most foreign markets, in-

vestors continue to look overseas. The Europe influx

is particularly interesting. Nearly all the inflows came

into dollar-hedged European

ETF

s, because Europe

has started a program of quantitative easing at the

same time that it was apparent the Federal Re-

serve’s next move would be to hike rates. Thus, inves-

tors interested in Europe were worried that a rising

dollar would kill any gains in equities. (Very few open-

end Europe funds hedge their currency exposure.)

So, I suppose this is a signal to bet against the dollar

as much it is to bet against Europe.

I consider the “Buy the Unloved” strategy a good

guide to contrarian ideas, but I wouldn’t suggest

overhauling your portfolio based on it. You don’t want

to veer from the plan. Just use this strategy at

the margins and as a healthy reality check to make

you reconsider buying the most popular categories

and rethink selling a fund from an unpopular area.

K

Buy the Unloved

The Contrarian

|

Russel Kinnel

Our Contrarian Approach

I go against the grain to

find overlooked funds that may

be ready to rally.