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EuroWire – July 2010

20

Transat lant ic Cable

Another respondent, Jay Pil Choi, a professor of economics

at Michigan State University, supports Mr Darlin’s view

that the telecom industry, and the buying public, should

be grateful for the Ms Watanabes of this world. Mr Choi,

author of a much-quoted treatise on herd behaviour and

“the penguin effect,” noted the value of the early adopters’

service as guinea pigs for the rest of us. He contrasted

them with consumers who strive for value and take the

wait-and-see approach. In a marketplace dominated by

persons of such little civic-mindedness, new products will

either never take off or take much longer to succeed. Of the

pioneers, Mr Choi said, “Their early purchase allows the firms

to go down the learning curve and enables a lower price for

other consumers.”

Juniper signals its intention of standing

up to ever-stiffer data centre competition

Jim Duffy, who covers service providers for networkworld.com,

saw a very direct challenge to Cisco Systems and HP, among

others, in the mid-May announcement by Juniper Networks

(Sunnyvale, California) of switches and routers designed to

flatten and simplify legacy networks.

In this view, the Juniper rollout takes aimat Cisco’s Nexus switches

and other data centre network wares, even as it sets the stage for

Juniper’s Project Stratus. This “converged data centre fabric” was

unveiled in early 2009 but is still short of delivery by as much as

a year. (“Juniper Seeks to Out-Virtualize Cisco in Data Centers,”

20

th

May). Juniper apparently is set on distinguishing itself

from other designers and sellers of high-performance Internet

Protocol network products and services. Accordingly, the

company’s IP product line is organised around the virtualisation

technologies in increasing use within the most computing- and

networking-intensive sites. “Virtualization levels the network

playing field,” the Yankee Group analyst Zeus Kerravala told

networkworld.com. “The vendor that solves that problem first

has a huge upside.”

The challenge for Juniper, according to Mr Duffy, is that

Cisco (San Jose, California) has been targeting virtualisation

from the networking side for several years. Server titans

such as HP and IBM (a Juniper partner in Stratus) have been

tackling it “from the computer side” even longer. “Meanwhile,”

Mr Duffy wrote, “Brocade [also in San Jose] points out that it

has been building data center fabrics with partners for years

and that Juniper remains vague about how it will support

legacy storage networks.” So the time has come for Juniper

to deliver on the bold pronouncements whose timing was