WCA March 2012

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Wire & Cable ASIA – March/April 2012 18
DOW Electrical & Telecommunications (Dow E&T), a
business unit of the Dow Chemical Company, has signed a
Dow Inside license agreement with Jiangsu Shangshang
Cable Group, a leading wire and cable products
manufacturer in China.
Under the terms of the Dow Inside agreement,
Shangshang Cable will use Dow Endurance™ insulation,
semi-conductive and jacketing materials to manufacture
electronics wiring and/or medium and high voltage power
cables. In exchange, Dow E&T will provide the companies
with cutting edge technologies, proven products and
enhanced service that benefit both the customer and Dow
in a demanding market.
In addition, Shangshang Cable will be allowed to market its
products with a logo comprised of the “Dow Diamond”
followed by the word “Inside” when the company uses the
branded wire insulating and jacketing materials produced
by Dow. Shangshang can also enjoy the benefit of
co-marketing opportunities provided by Dow.
Jiangsu Shangshang Cable Group is a leading wire and
cable manufacturer founded in 1967. The company’s
annual production value is over RMB 15 billion.
Shangshang Cable has been growing fast in recent years
thanks to its strategy of developing talents and
implementing the advanced technologies in its production.
Shangshang’s wire and cable products cover high voltage,
medium voltage, low voltage, plastic and rubber, and
specialtiy cable.
“‘Dow Inside’ marketing is a key component of the
company’s strategy to continue aggressive growth while
offering total solutions to our existing and prospective
customers in a competitive market,” said Tim Laughlin,
general manager, Dow Electrical & Telecommunications.
Dow Electrical and Telecommunications – USA
Email :
Website:
Ducab’s newly operational high voltage (HV) cable plant is
expected to export 75 per cent of its production to GCC,
European and African markets, according to a Ducab
company executive.
The plant was inaugurated at the end of November by His
Highness Sheikh Mohammad Bin Rashid Al Maktoum,
vice president and prime minister of the UAE and Ruler of
Dubai, who also toured the plant.
The opening ceremony was also attended by Sheikh
Hamed Bin Zayed Al Nahyan, chairman of the Abu Dhabi
Crown Prince’s Court, who said this is only one of several
joint ventures developing between Abu Dhabi and Dubai.
“Ducab is a facility that has historical value and shows the
economic integration between the emirates. It is an
important achievement. We hope there is more success
achieved in the industrial sector because we need this
sector in a bigger way,” he said.
Ducab – Dubai Fax:
Email: Website:
It’s an ‘Inside’ deal
Exports to Gulf, Europe and Africa