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hand to produce when thej' are called for. It is not
necessary to recoinincnd them; the distillers have
done that, and it is the bar man's business to recom
mend the staple article he has in bulk goods, with
the understanding that you sell as good a whiskey
as possible. .'\11 this depends upon the style of your
establishment. The wboles.ale price of the best bulk
goods is from
to $4.00 and $,-i.00 a gallon.
Even by paying the c.xtreme high price of $4, you
can readilv see how beneficial it is to recommend
your bulk goods, as they will then cost j'ou about
$2 less a gallon than the case goods. In a medium-
sized business, where they only sell ten gallons a
day, it amounts to $20 difference, or about $7,000 per
annum.
The entire remedy lies in the power of the proprie
tor, and it is with him whether to push and sell case
goods, or to place before the public the merits of
bulk goods. The former are not all superior to the
latter. While the last-named improves dailj' within
the confines of the barrel, there is no improvement
of the case goods within the limits of the bollle.
It IS the fancy label and the winning exterior ap
pearance of the bottle that has made the public
think they are getting a superior article, but, in nine
cases out of ten, it is not so. Therefore, it is not
advisable to push the case goods more than possible,
for you are only injuring business by doing so. All
this particularly refers to imported goods, such as
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