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CONCERNING CASE GOODS
During the past few years the public has been
educated up to ask for case goods, and this has to
a very large extent, injured the regular saloon trade,
as can be readily shown. When a saloon man buys
whiskeys at from $2.50 to $3.00 a gallon to sell for
ten cents a drink, he has a chance to make a good
profit. Against that is the price of case goods, which
is from $10 to $14 a case; average that and make it
$12 for the dozen bottles, that makes $5 a gallon.
Average the drinks at ViYz cents each and set where
your profit goes to, especially if you are serving min
eral water on the side, as it is very likely you will
do. In that event you can always figure that when
you sell twelve bottles of liquor you are giving away
twelve bottles of mineral water, and as a result your
whiskey costs you then from 70 to 75 cents a gallon
more.
Of course, at the present time, a saloon cannot be
run without case goods, so it is suggested that every
first class establishment keep the leading brands on
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