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will be able to hold the latter, and when good times
come, don't try to increase your revenue by handling
a cheaper grade of goods—keep everything up to the
standard, even though the profits are less, for by
that means you will establish a reputation that will
stand you in good stead.
If your cafe is in a business district your expenses
will be larger and your working Iiours will be
shorter, and your ability to do a large amount of
business within a short time will be tested to its
capacity. You will have to figure on losing all holi
days and Sundays—providing you are in a city where
you are permitted to remain open on Sunday—and
you will also lose half a day on Saturday in the
summer months. You are further handicapped by
having to pay full wages in nine cases out of ten,
your rent is not decreased, and your running ex
penses will not be materially lessened, except in the
item of lights, which is not a considerable one.
All of these conditions will have to be met and
overcome.
If you have an establishment where you open early
and keep open late the problem is naturally much
easier, for even with two shifts of help the oppor
tunities for profit are increased, and a bad day may
be more than overcome by a busy evening.
And another and most important thing: Don't
think because you are doing a good business that you
will be able to let up a little, for the better the busi-
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