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4
GROWING YOUR ORGANISATION
1.
Your Circle of Influence will include some
customers who are interested in becoming
Members, and others who are happy to
remain customers.
You
Customer who
is interested to
become a Member
Customer
2.
Help customers who are interested in
becoming a Member to develop their own
Circle of Influence.
3.
Your first line Member could then help
their first line customers to develop their
own Circle of Influence.
4.
By following the principles above and on
the previous page, your organisation will
eventually be made up of a deep customer
base with customers from a variety of
Business Methods.
By running a variety of
activities, you broaden your
reach to different groups of
people and thus help to expand
your network of contacts and
growth to your business.
You
Customer who has become
a Member
Customer who is interested to
become a Member
Customer who is not yet interested in
becoming a Member
KEY