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Customer
Market
Competition
We have a unique
opportunity to
differentiate
ourselves in the
market as a leading
provider of
integrated course
solutions that help
students become
better healthcare
professionals
•
Traditional competitors moving into
adaptive learning space
•
Textbooks increasingly supplied through
used book and rental markets
•
Employment of registered nurses is
expected to grow 26 % ‘10 to ’20
1
•
“To meet current and projected needs,
nursing education programs need to
increase their capacity by 90%”
2
•
Rapidly growing digital market while print
only growing at 1-2%
•
Programs need to ensure practice
competency of students
•
Learners need to be engaged
•
Programs focused on safeguarding
accreditation
•
High capacity issues for clinical experience
•
Navigating a complex & ever changing
healthcare landscape
Overall Megatrends Support Growth Strategy for Nursing Education
8