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CONSTRUCTION WORLD
OCTOBER
2016
EQUIPMENT
The event, held at the Johannesburg premises of
dealer CSE, from 19 to 21 July, included two days of
intensive training attended by salesmen from all parts
of South Africa, Mozambique, Uganda, Zambia, Namibia
and Zimbabwe.
The third day was dedicated to customers, with an impressive show
and product demonstration from expert CASE operators that astonished
the numerous customers invited to take part to the event. Over 120
customers had the possibility to see crawler excavators, graders, wheel
loaders, backhoe loaders and skid steers at work and to receive advice
from Case product specialists on the best machine for each application.
“The response to our EAGLE DAYS event in Johannesburg was
outstanding,” said Franco Invernizzi, senior business director CNH
Industrial Construction Equipment for Africa and Middle East. Our CASE
dealers throughout sub-Saharan Africa really appreciated the work that
had been put in by our EMEA Commercial Training team and the staff at
CSE, who made all of us feel so welcome”.
Training and demonstration
The CASE Commercial Training Team provided both in-depth product
walk-arounds in the demonstration area and classroom sessions under
a marquee erected beside the demo field.
“The EAGLE DAYS is a proven format that is a real energy boost
and motivational tool for the CASE salesmen,” said Invernizzi. The two
days of training on CASE machines are preliminary to the great show of
the third day, which enhances the relationship between salesmen and
customers. Our Commercial Training Team, made up of ‘experts for the
real World’, has delivered this format in Africa in Tunisia, in 2015 and will
replicate it in the Middle East during the autumn of 2016”.
An open day dedicated to customers
After a welcome from CSE and CASE management, South African TV
anchorman Derek Watts became the Master of Ceremonies for the
Open Day dedicated to customers. This involved two special
CASE machine shows in the demo field, a lucky draw and many
machinery demonstrations.
“It was very well organised and a very informative event,” said
Thomas van Niekerk, from CASE customer, GLC Group. “The key to the
success of the event was having the CASE machinery operators from
Europe to demonstrate the equipment.”
GLC Group owner Gerhard Conradie agreed, saying: “It was a
delightful experience and gave us a really good feeling towards CASE.”
Among the most popular machines on display were the 885B
grader, the 821F wheel loader and the CX210B crawler excavator, though
there was something for everyone with a wide range of light equipment
available, including the 570T backhoe-loader and SR175 skid steer.
“It was an awesome day and I really enjoyed the display of equip-
ment,” said Ashwin Romalall Avka, Owner of South African firm Avka
Plant Hire.
“Dealers and customers had the chance to really understand the
benefits and positive attributes of a wide range of CASE equipment,
giving us the opportunity to demonstrate the savings that we can
make and the productivity benefits that they can experience with our
machinery. The success of the event means that this will not be the last
Eagle Days for the sub-Saharan region,” said Invernizzi.
PRODUCT TRAINING
flies in SA
CASE Construction Equipment has held for the
first time in the sub-Saharan region, EAGLE
DAYS, a three-day event to provide product
and commercial training for sales professionals
throughout the region and to show customers
the extraordinary performance of the CASE
range in the field.
Brenton Kemp, CSE Dealer divisional managing director and Franco Invernizzi,
senior business director CNH Industrial Construction Equipment for Africa
and Middle East.
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