32 / 76
32
Fifth Element is a brand of chic ready-
to-wear women and men’s clothing line
by Barbadian designer Andrea King.
The company licenses designs created
by Caribbean designers to manufacture
under four brands. In 2013, Fifth
Element participated in Caribbean
Essence at the Gallery Berlin. During
the Berlin showcase, Fifth Element
secured sales worth US$500 from a
European distributor and boutique
buyer.
Contacts were also established with
European designers, distributors, buyers,
consultants and members of the media.
In addition to providing exposure for
the company’s labels, the exhibition
has presented joint venture and new
marketing opportunities for Fifth
Element. The company further envisions
increased exports to the EU following
the showcase.
FIFTH ELEMENT DESIGNS - BARBADOS
Caribbean Export and EPA Implementation in the Caribbean Services Sector
BENEFICIARY SUCCESSES USING THE EPA