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3 EDITORIAL
NEWSBRANDS, MAKE NOISE!
4 Newspapers are keeping too
quiet about their great reach
THE IMPRESSE PLUS C STORY
5 How an eye-catching beauty was born
CREATIVE WITH COLDSET
6 Alma Manu’s clever solutions for advertisers
REVOLUTION IN A BOX
8 DC Thomson’s digital print head is
Printed Innovation of the Year
OOZING LUXURY
9 The Telegraph Fashion Supplement
chooses paper with style
ANALOGUE FOREVER
10 Why Funke Mediengruppe loves
print in the digi-age.
FUSSBALL BILD
12 Bold debut from a new sports star
ARE YOU A SLAVE TO YOUR SMARTPHONE?
14 Watch for the warning signs of digital burnout
15 SWITZERLAND’S MENGIS SEES THE BIG PICTURE
16 AUSTRIA’S PRINT LOYALISTS
16 THE TRUTH ABOUT THE MILLENNIALS
17 POLYGRAFSNAB: FROM RIVAL TO PARTNER
18 SWIPE PRINTS THE BEST OF THE WEB
BUILDING BONDS
19 UPM’s Ken Ehrnrooth knows how to build
a lasting customer relationship
20 RESPONSIBLE FIBRE: THE WHYS AND HOWS
21 TRUST IS BUSINESS CAPITAL IN SERBIA
UNDISCOVERED WORLDS
22 Digital isn’t the only realm of publishing innovation
23 MILLS IMPROVING YEAR BY YEAR
Published by
UPM Paper ENA
Georg-Haindl-Strasse 5
86153 Augsburg
Germany
Editor-in-Chief
Terhi Jokinen
Editors
Silja Kudel, Edvard Grilc,
Christine Wahl, Carola
Malzner, Riikka Schenk,
Mari Hirvi, Saara Töyssy
English editor
Silja Kudel
Production by
Painotuote Roulamo Oy
Technical supervision
Olli Juntunen, Martin Schorn,
Matthias Reh, Chris Venables
Paper
UPM Impresse Plus C, 51 gsm
Printed by
Alma Manu Oy, Finland
UPM NEWS
October 2016
16
UPM NEWS 2