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Editorial
Long live print!
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We at UPM believe passionately in a profitable future for print.
Within these covers, we explain some of the reasons why. We also
share stories of publishers nurturing print as part of a genuinely
multi-platform publishing strategy.
UPM has invested heavily over the years in having forward-
looking market insight, keeping a close eye on the supply and
demand of graphical papers. This has been a driver of our Biofore
strategy and a unique differentiator in the industry. We have
created new business units and moved into new areas such as
biofuels, bio-composites and CO
2
-free energy.
What does this mean for our paper customers, then? It means
that UPM is a financially solid supplier. Our diverse and growing
operations mean that we are well placed to weather any short-term
turbulence in the graphic papers market.
We are the largest supplier of newsprint to the European market,
supplying over two million tonnes from our six mills across
Europe. Our extensive mill and supply chain network enables
flexible back-up in times of heavy booking and optimization
of production without endangering our promise of high-quality
service to our customers. Last summer we sold our German
Schwedt mill to LEIPA, who plans to convert the mill for
production of liner board. Even so, we still have a vast newsprint
operation spread widely across Europe and can continue to ensure
reliability of supply.
Recently we announced an organizational change bringing our
News & Retail businesses under the same roof. That was a natural
move for us. One of the products visibly uniting these two worlds
is our new product innovation, UPM Impresse Plus C, an SC
paper meant for CSWO printing. We are currently testing the new
paper on industrial scale and aim to bring it onto the market in the
coming months.
The ultimate challenge all publishers face today is marrying
print and digital in a compelling fit-for-purpose channel mix,
playing to the unique strengths of each platform. In these
challenging times, we should work in partnership, helping each
other navigate through to a successful future.
The digital deluge is unstoppable, but all of us would benefit
from occasionally switching off our smartphones and picking up
a newspaper. Join us for a digital detox: unplug, lean back and
enjoy a quality read you can feel in your fingertips.
Anu Ahola,
Senior Vice President,
News & Retail, UPM Paper ENA
UPM
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