15 / 52
1/2015
|
15
Harri Tuomaala
Marketing and Communications Director, St1
1
We have worked with UPM to create an end product and
develop its story andmarketing communication concept
in the lead-up to the product launch.
2
Our collaboration has run smoothly from the start.
The enthusiasm and energy of the entire teamhas
been visible in our work throughout the project. Each team
member has felt that we are creating a unique and innovative
Finnish success story. As the members of the team all come
fromdifferent backgrounds, the project has also helped us to
take on new perspectives and learn new skills.
3
Renewable traffic fuels, including renewable diesel, are
important to Finland for three reasons. Firstly, they
reduce the need to import energy, which benefits the Finnish
economy. Secondly, renewable fuels help us achieve our goal
for 2020, when renewable energy should account for 20% of
traffic fuels. Thirdly, UPM’s high-tech renewable diesel is a
perfect match for diesel vehicles that are constantly being
developed and have exacting requirements in terms of fuel
quality.
4
When UPMBioVerno is combined with St1’s high-
quality Diesel plus product, a large number of end
customers can benefit . The high cetane number (>60) guar-
antees outstanding ignition properties andmaximum engine
performance.
By using UPMBioVerno, all Finnish diesel car drivers can
benefit from a world-class innovation and reduce Finland’s
import energy costs. What’s more, each litre of Diesel plus
containing UPMBioVerno helps us to reduce fossil CO2 emis-
sions. UPMBioVerno is clean energy fromFinnish forests.
Jaana Särkisilta
Sales Director, Fleet Sales, Bilia Oy Ab
1
I provided the car dealer's perspective. The majority of
Bilia’s business customers opt for diesel Volvo models
thanks to their improved engine power and reduced CO
2
emissions. The new Volvo DRIVE-E powertrains repre-
sent cutting-edge technology, and their CO
2
emissions are
at a level complying with the standards of most businesses. I
believe that a large proportion of our customers will use UPM
BioVerno to fuel their Volvos.
2
The story of UPMBioVerno, making fuel frompulp
production residue, is so fascinating that it is both a
pleasure and an honour to be part of it.
3
We are all responsible for our environment. Environ-
mental matters are taken very seriously in vehicle
manufacturing and recycling, and it’s great that we can also
reduce our environmental footprint through our choice of
fuel.
4
Volvo’s customers are environmentally aware and
expect their vehicles to be fuel-efficient and environ-
mentally friendly, at no cost to their driving pleasure. UPM
BioVerno meets all these expectations.