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Key Benchmarks
Profile
Revenues
Expenses
Profitability
Employee Overview
Producer Info
Staff Service Info
Technology
Insurance Carriers
Appendix
30
Analysis of Agencies with Revenues Between $1,250,000 and $2,500,000
2012 Best
Practices Study
Agencies with
Revenues Between
$1,250,000 and
$2,500,000
Revenue by Account Size
(as measured by Comm. & Fees – not premium)
Average
+25% Profit
+25% Growth
Commercial P&C
Total Commissions & Fees in Book
$925,377
$1,165,093
$987,266
Greater than $25,000
% of Book
20.4%
30.2%
28.2%
# of Accounts
5.7
10.2
9.4
Total Revenue
$240,215
$352,136
$333,728
Revenue per Account
$41,942
$34,636
$35,503
Between $10,000 and $25,000
% of Book
17.0%
23.0%
19.7%
# of Accounts
11.3
20.0
15.2
Total Revenue
$163,380
$268,060
$194,926
Revenue per Account
$14,416
$13,403
$12,852
Between $5,000 and $10,000
% of Book
14.0%
15.8%
15.1%
# of Accounts
20.3
28.8
24.2
Total Revenue
$134,115
$184,281
$148,778
Revenue per Account
$6,596
$6,391
$6,156
Less than $5,000
% of Book
48.6%
31.0%
37.0%
# of Accounts
972.1
1,180.8
954.7
Total Revenue
$466,425
$360,616
$365,455
Revenue per Account
$480
$305
$383
(as measured by number of lives)
Average
+25% Profit
+25% Growth
Group L&H/Financial
Total Commissions & Fees in Book
$247,443
$436,528
$375,559
Over 100 Lives
% of Book
16.1%
17.4%
6.7%
# of Accounts
2.7
2.5
*
Total Revenue
$79,856
$152,000
*
Revenue per Account
$29,576
$60,800
*
Between 50-100 Lives
% of Book
17.3%
19.4%
19.8%
# of Accounts
6.9
7.7
6.0
Total Revenue
$85,464
$113,000
$149,000
Revenue per Account
$12,386
$14,739
$24,833
Between 25-50 Lives
% of Book
19.4%
29.7%
34.4%
# of Accounts
18.1
65.0
61.5
Total Revenue
$96,230
$259,000
$258,062
Revenue per Account
$4,860
$3,985
$4,196
Under 25 Lives
% of Book
47.1%
33.5%
39.1%
# of Accounts
177.6
65.7
50.0
Total Revenue
$122,809
$195,037
$147,028
Revenue per Account
$691
$2,970
$2,941