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OPERATIONS
If you have pallets you plan to throw
out anyway, put them on the salesfloor
instead. Display them outside with
your lawn and garden products, or
merchandise them with your paint
to get people thinking about their
unlimited uses.
Matchy-Matchy
Big-box retailers are known for
their willingness to price match, and
sometimes that’s all it takes to get
return customers. Study the ads for
your local competition, and put up
signage to let customers know you
price match.
Everything in One Basket
To track sales, encourage employees
to walk the aisles and hand out baskets
to shoppers. During high-traffic times,
station an employee at the front of the
store to greet customers and hand
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Spring 2017 •
Hardlines
Strategies