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Employee Communication and Education
The role of employee communication is to educate, inform, and promote employee goodwill. It can
inject a consumer focus and foster a sense of shared responsibility. SEE SAMPLE EMPLOYEE
COMMUNICATIONS IN APPEDIXES. Most importantly, it can change perceptions and influence
employee actions. At the outset, we will identify specific short-term and long-term communication
objectives, and identify ways to make small but measurable change now that will ultimately lead to
long-term, sustained change.
In devising a communication strategy, we will:
Examine your organization and benefits landscape including demographics, culture, mission,
and values
Define objectives and desired outcomes, i.e. employee engagement and accountability,
enrollment and utilization
Assess recent communication efforts – what works and why?
Explore available communication channels including online resources at home and at work
Develop messaging and identify appropriate mix of media (where appropriate, link benefit
messages to organizational values and vision)
Leverage internal resources/peer opinion leaders to enhance credibility and ensure
consistent messages
Communication - Media and Materials
CBIZ offers a range of communication services, from basic enrollment support to customized
communication campaigns. Available media include printed materials, web content, audio-visual,
and face-to-face meetings, depending upon your preference and your internal capabilities. Materials
may include newsletters, benefit decision guides, announcement campaigns, wellness bulletins,
summary plan descriptions (SPDs), web blast announcements, online summaries. SEE SAMPLE
EMPLOYER COMMUNICATIONS IN APPEDIXES.
We can also conduct employee research including surveys and focus groups to assess perceptions,
expectations, and benefit needs.
CBIZ understands the importance of employee education and the opportunity for employees to
inquire about benefits offerings. At open enrollment, we will set meetings in-person (and via webinar