— 52 —
These figures are only approximate, naturally, and
as it may be rightly supposed such a business would
have cash receipts of $100 every day, the profit wotild
be about $13.10 daily. In a year, the profits would be
313 times $13.40 or $4,194.20. The chief point is
always to be liberal in the allowance for expenses, and
there is then the possibility of greater profits than were
expected. Of course, it is not absolutely essential that
the proprietor should furnish meals to his employees,
but it is generally good business tact to keep them in
the place continually and not miss possible trade when
there is "a rush" or when their absence would possibly
entail a loss of custom.
Whenever a man has a chance to run his place on
Sundays, when it is not in violation of the law, it is
advisable to do so, and, by the reducing of expenses
creates an additional profit. It is to he understood that
all the figures given only indicate the usual expenses of
an establishment for which a rent of $5,000 per annum
is paid. Where a larger rent is paid, both expenses and
receipts are in larger proportion, though not neces
sarily, and where the moderate rent of $1,000 or $500
yearly is paid, they are in lesser degree. It frequently
happens, however, in the business district of largecities
that a small, admirably located place will do a great
trade within what are known as "business hours."
14. HAVING A COMPLETE PRICE
LIST.
It is the proper thing for every public house to
have a plain and distinct price list—a wholesale list
for the proprietor or manager, and a retail one for the
cashier and the bartenders behind the bar. Also a
special price list of different drinks, plain and mixed.