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BIOFORE
W
e all knowwhat it
feels like to enter a
book shop without
any clear plan
of what you are going to buy. It's
almost impossible to decide where
to start browsing. The supply is
overwhelming. Each year, thousands
of publishing houses produce
thousands of new books to meet the
insatiable appetite of their readers.
One of the most popular books last
autumn was detective novel The Girl
in the Spider's Web by Swedish author
David Lagercrantz
. The novel, which
has been translated into dozens of
languages, is a continuation of the
mega-bestselling Millennium trilogy
written by the late
Stieg Larsson
.
Suspense stories by Swedish
detective novel authors are examples
of successful novels that will live
on after the hardback issue as
paperbacks, audio books,
eBooks andmovies. In Germany,
A powerful reading experience inspires, enlightens and
entertains you. Most of the credit goes to the author,
but high-quality paper that makes the book look and feel
good also plays a role. Paper books retain strong reader
appeal in markets such as Germany and Turkey.
Makers of
bestsellers
and countless numbers of book paper
grades selected according to strict
criteria. Despite the diversity, all
authors, publishers and readers value
the same basic properties: the colour
tone of the paper, the touch and feel,
and the contrast between the paper
and the printed text, i.e. legibility.
Partner Salzer Papier
The paper grade that is used in the
paperback editions of Stieg Larsson’s
books is manufactured at the UPM
Schongaumill in Germany. The paper
is distributed across a wide area,
including the Polish, French, Italian
and Turkishmarkets. The book paper
business started in Bavaria in 2012
when UPMPaper ENA launched its
cooperation with Austrian family
business Salzer Papier.
UPMSales Manager
Roland
Mayer
has been involved in the
business for around a year. “Salzer
Papier was searching for a new
supplier of wood-based printing
papers. Little by little, we were able
to find just the right paper grade for
paperbacks in cooperation,” Mayer
explains.
The cooperation has been very
successful. UPMhas already taken
a fair share of the German book
paper market. The total volume of
TEXT
HELEN MOSTER
PHOTOGRAPHY
UPM
the first paperback versions of Stieg
Larsson’s Millennium trilogy were
published soon after the hardback
editions. When the detective novel
by Lagercrantz was published in
German in the summer of 2015, the
publisher Heyne Verlag published
second, snazzy paperback editions of
Larsson’s original trilogy. The books
were printed on UPMBook creamy
paper.
Despite increasing digitalisation,
readers still like printed books. For
example, the world's largest book fair,
which takes place in Frankfurt every
October, drewmore than 275,000
visitors, an increase of 2.3% compared
with 2014. Almost 10,000 journalists
and bloggers reported news about
authors and books to all corners of the
world.
There is plenty of news from
Germany alone: more than 87,000 new
titles were published in the country
in 2014. That means millions of pages