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Global Marketplace

www.read-tpt.com

J

uly

2015

75

SIDE LOADING FOR FAST TOOL

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Unit 24, Padgets Lane, South Moons Moat,

Redditch, Worcestershire B98 0RB, England.

T: +44 (0)1527 518520 E:

info@avamatic.co.uk

W:

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Germany: Tel: 02150 2500

Netherlands/Belgium: Tel: (04756) 6888 USA: Tel: 708 272 7880

TUBE END FORMING

AV65

their next vehicle. Baby boomers (born between 1946 and

1964) would spend $2,416. Pre-boomers (born before 1946)

averaged $2,067.

Reviewing the survey results at an Automobile Press

Association lunch in Detroit, Kristin Kolodge, Power’s

executive director of driver interaction research, said that –

despite the heavy advertising and promotion automakers

lavish on their connectivity systems – interest in technologies

that connect a smartphone to a car is evidently “lukewarm”.

To Ms Kolodge this reflected, at least to some extent, the

respondents’ loyalties to the makers of their smartphones.

Apple iPhone users rejected touchscreens based on Android

systems while Android users snubbed touchscreens based on

Apple’s iOS system.

But her summary of the Tech Choice Study findings had

another emphasis altogether: “There is tremendous interest

in collision-protection technologies across all generations.”

Elsewhere in automotive . . .

Ford Motor Co attributed its disappointing first quarter – in

which revenue fell by 5 per cent, or $2 billion, to $33.9

billion – to the strong US dollar and lower sales of the Edge SUV

and new F-150 pickup, two of the company’s most profitable

vehicles. Ford in late April said the continuing launch of the

F-150, which went on sale late last year, hurt North American

sales because dealers did not yet have a full inventory.

Two plants make the F-150, in Michigan and Missouri, but only

the Michigan plant was fully operational in the first quarter after

a longer than usual changeover to making the truck’s body out

of aluminium instead of steel. Sales of the F-150 were down

40 per cent, or about 60,000 vehicles, for the quarter, and

dealers were not expecting normal levels of trucks on their lots

until the summer. Sales of the Edge were down about 15,000

vehicles as the company changed over to an updated model.

In contrast to Ford, General Motors Co enjoyed a good

first quarter – its best in North America since it exited

bankruptcy in 2009 – in which it posted a $945 million profit.

Home-market buyers of large pickups, SUVs and crossovers

compensated for the impact of the strong US dollar and weak

sales in Brazil and in Russia, where GM will stop nearly all

manufacturing.

The automaker is considering adding capacity in Arlington,

Texas, to make even more of its highly profitable SUVs at

the plant there. GM is also anticipating pressure to squeeze

more output from its pickup factories in Flint, Michigan, and

Fort Wayne, Indiana, should the shift in preference away

from passenger cars toward crossovers and light trucks prove

steady.

Dorothy Fabian, Features Editor (USA)