Style Guide

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City of Greensboro Communications Standards Manual
Who Needs This Guide?.................................................................................4
Why Is Style Important?.................................................................................4
Communications Goals..................................................................................4
Note from the City Manager’s Office.............................................................5
Using the City Logo .......................................................................................6
Using the City Seal.........................................................................................8
Printing Specifications...................................................................................9
Business Letters .............................................................................................9
Sample Business Letter ..................................................................................11
Sample Business Letter with Department Name ............................................12
Memoranda ....................................................................................................13
Sample Memo.................................................................................................15
Envelopes and Mailing Labels.......................................................................16
Fax Cover Sheets ...........................................................................................17
Sample Fax Cover Sheet ................................................................................18
Business Cards...............................................................................................19
News Releases ................................................................................................20
Sample News Release.....................................................................................22
Media Advisories............................................................................................23
Sample Media Advisory..................................................................................25
E-mail Standards ...........................................................................................26
Style for the Web ............................................................................................27
Departmental Intranet Sites ...........................................................................28
Web Graphics.................................................................................................28
Internet Images Guidelines ............................................................................29
Accessibility Guidelines .................................................................................30