Madelaine Chocolate Handbook

www.madelainechocolate.com

WE INVITE YOU TO TAKE A LOOK INSIDE OUR FACTORY

About Us

Established in 1949, we’ve dedicated ourselves to perfecting the superior taste and quality of our chocolate. Our belief that everyone should be able to afford great tasting chocolate is what drives our commitment to our customers, and ensures that we never compromise on flavor or quality. Located in Rockaway Beach, New York, we’re proud to say that as an American family-owned and run company our chocolates have been part of the American family life for almost 70 years. From holidays and birthdays, to Easter, Valentines and graduations - The Madelaine Chocolate Company has always been there. Using the finest quality chocolate, innovative shapes and unique Italian foils, we’re proud to help make every moment special.

Madelaine — Sharing Every Chocolate Moment since 1949

Company History 1946

Brothers-in-law, Henry Kaye and Jack Gold come to the USA.

1949

They start The Madelaine Chocolate Company.

1952

Spurred on by their extensive knowledge of the industry they decide to create and supply their own shapes using superior -tasting Peter’s Chocolate.

1954

Inspired to make Holiday shaped chocolates, Henry and Jack begin producing mini chocolate eggs in brightly-colored foils.

1967

The company moves from Brooklyn to its current location in Rockaway Beach, NY.

1967-2011

Over the next several decades the company expands its product line and capabilities.

2012

The company is devastated by Hurricane Sandy and has to shut its doors for 9 months.

2013

In July, The company restarts production.

2018

As the company approaches its 70th year, it is manufacturing chocolates with state of the art molding and foiling equipment. They have restored and expanded their product line to exceed pre-Sandy levels.

Our Business

Madelaine Brand Products Packaged, display ready, branded and bulk

Private Label & Bulk Manufacturing - Private brand labeling - Custom packaging development - Bulk manufacturing in a wide variety of chocolates at different costs and flavor profiles - Tiered volume pricing structures

Contract Manufacturing

Our Quality

The Chocolate American produced, Swiss formulated chocolate using the finest bean selection and made with fresh milk. The Molds Designed for all seasons with intricate detail. Vast variety of shapes and sizes. The Foils Produced in Italy using the highest quality material and Rotogravure process. Exquisite designs and bright, light catching colors.

Certified

Level 2

Manufacturing Capabilities

Molding Capabilities

- Solid - Semi-solid* - Spin molding* - One-shot - Frozen cone

- Panning - Inclusions - Multi-layer - Drop molding

Line molding capacities range from 8,000 pounds to 60,000 pounds per day using liquid and block chocolate.

Foiling capacities range from 60 pieces/min. to 1,200 pieces/min.

*The difference between our products and items is that 50% of the volume is chocolate, which provides thicker walls and significantly more resistance to breakage. semi-solid hollow

Over 1 million Easter eggs produced in a day.

Foiling Capabilities

Soft foiling - Bunch - Envelope

Double Twist

Hard Foiling - Crimped - Coins - Rabbits - Roses - Santas - Turkeys

Customization

We offer a wide and broad range of Private Label options:

- Foil - Chocolate - Packaging

All can be customized based on volume, pricing, and customer’s preference.

Distribution We service customers in all domestic segments and markets (as well as some International).

- Card & Gift

- Grocery

- Private Label/RCI/ No Name

- Specialty Grocery

- Mass Market

- Distributor

- Repacker

- Premium Retailer/ Department Store

- Non-Traditional

- Online Retailer

- Candy/Chocolate

From our factory to your family’s celebrations...

MANUFACTURING THE FINEST QUALITY CHOCOLATE FOR ALL OCCASIONS SINCE 1949

THE MADELAINE CHOCOLATE COMPANY ®

9603 Beach Channel Drive Rockaway Beach, NY 11693 TEL.: 718.945.1500 Toll Free: 800.322.1505 FAX: 718.945.1501

www.madelainechocolate.com